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BECOME
THE BRAINS BEHIND THE BRANDS

Brand strategy education and mentoring for brand designersnot a crusty bloke or dusty text book in sight.

Brand strategy education and mentoring for brand designersnot a crusty bloke or dusty text book in sight.

Over-sharing, over-caring and over-thinking to support designers in business

I’m Bec Hughes, brand creator and strategist for (well) over 20 years, here to help graphic designers build brand strategy skills for better business.

Charge more working with fewer clients

Lead the client rather than them leading you

Have more respectful relationships with clients

Create work that gets you noticed and has more impact for your clients

Feel more confident in your process and what you create

Be respected and sought-after for your knowledge

Which is the best fit for you?

HOW WE CAN WORK TOGETHER

THE BRAND METHOD – BRAND STRATEGY EDUCATION

LEARN BRAND STRATEGY IN 6 WEEKS

This is for you if… you’re a brand designer and you want to add brand strategy to your services.

‘The Brand Method’ will give you the simple steps, framework and tools to confidently deliver talked-about brand strategy.

THE VALUE ERA – GROWTH MENTORSHIP

EXPAND YOUR BRAND DESIGN BUSINESS

This is for you if… you’re a brand designer and you want to go from feeling invisible to invaluable.

‘The Value Era’ is a monthly mentorship that will give you the business strategies, templates, skills and one-on-one mentoring to raise the roof on your brand creation value, income and authority. 

CREATIVE INSIDER – SCALE ONE-ON-ONE

DEFINE THE NEXT ERA OF YOUR CREATIVE BUSINESS

This is for you if… you’re a creative service provider ready to reimagine your business.

‘Creative Insider’ will give you the business and brand clarity, focused plan and actions to set the wheels in motion for your next trail-blazing chapter.

Bec Hughes Creative Business Coach

Have we met? I’m Bec Hughes.

Someone once told me designers should keep their nose out of brand strategy.

In the words of Katherine Tate’s Nan, ‘…what a f*cking liberty.’
 
But that’s not what I thought at the time. In that moment I kept shtum. I made a mental note to stick to the colour wheel and font pairings and leave the strategy to the grown-ups… for all of a nano-second.
 
Because luckily for me an excellent human and mentor scooped me up in the early days of my design career and introduced me to the awesomeness that is brand thinking.
 
And I’ve spent the last 20 odd years like a pig in poo (that means a happy little porky if you’re wondering), up to my eyeballs in all things brand. From brand research and brand strategy, through to brand creation and rebrand. I do love brands.

So now I educate and mentor other graphic designers who value brand strategy too.

Brand strategy has been (still is!) my career, my livelihood, my baby that doesn’t talk back, and the thing that occupies my brain nearly as much as why everything that’s good for you takes so long to chew.
 
Something else I think about is what a game-changer brand strategy is for designers. So here I am dedicating a chunk of my time to teach other designers an income generating brand strategy method, and the essential tools and skills to make it a serious offer in your business.

FROM BRAND DESIGNER TO BRAND STRATEGIST

YOUR 5 STEP 90-DAY PLAN TO BUILD A PROFITABLE BRAND STRATEGY OFFER… FAST

• The 5 powerful growth strategies I’ve implemented to build my brand strategy skills and income
• Simple, practical activities to guide you to create the tools and clarity you need
• A complete step-by-step 90-day roadmap to keep you focused and accelerate your success

90 Day Plan Brand Designer to Strategist

When designers are a bit extra

THE BEAUTY OF BRAND STRATEGY

Bec Hughes | Be a Bit Fish in a Small Pond

Be a big fish in a small pond

Let’s be real, the design industry is crowded. There are a lot of designers doing great work. Brand Strategy is the key to standing out like the proverbial sore thumb with a high impact offer.

Bec Hughes | Lead Your Client

You’re in charge

With all due respect, of course. Brand strategy puts you in the creative drivers seat rather than your client calling the shots.

Bec Hughes | Money for Jam

Money for jam

I’m not saying it’s effortless but brand strategy is proven to increase your earnings potential significantly, without the hard slog of finding more clients.

THE PODCAST FOR DESIGNERS

THE C WORD PODCAST

with Bec Hughes

Bec Hughes | Podcast for Designers

Episode 94 – Email Marketing 101 for Designers

THE C WORD // EPISODE 94EMAIL MARKETING 101 FOR DESIGNERSEmail marketing for designers   Email marketing for designers might be seen as unnecessary or even irrelevant. After all we're about pictures not words aren't we? When it comes to email marketing are you doing a...

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Episode 92 – Getting Your Work Signed Off First Time

THE C WORD // EPISODE 92GETTING YOUR WORK SIGNED OFF FIRST TIMEGetting your work signed off first time   Sometimes the design work just isn't right, but that's not always the case. In this episode I share some of the other reasons clients don't sign off first time. I...

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Episode 91 – My 3 Shittiest Client Experiences

THE C WORD // EPISODE 91DIFFICULT DESIGN CLIENTS: MY 3 SHITTIEST CLIENT EXPERIENCESDifficult design clients: My 3 shittiest client experiences   This episode is part therapy session, part cautionary tale and part paying it forward so you can learn from my mistakes....

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Podcasts I’ve featured on

Treat yourself to some Ear Kandi

Clare Wood Podcast
Emma McQueen Podcast
Suz Chadwick Podcast
TM Solicitor Podcast
Suz Chadwick Podcast
Maryanne Amies Podcast
Business Essentials Daily Podcast
Jessica-Osborne-Podcast
Clare Wood Podcast
Suz Chadwick Podcast
Suz Chadwick Podcast
Business Essentials Daily Podcast
Emma McQueen Podcast
TM Solicitor Podcast
Maryanne Amies Podcast
Jessica-Osborne-Podcast
Bec Hughes | Mentor to Designers and Creatives

THE BRAND BRIEF
Get on the receiving end of 'The Brand Brief'. A monthly muse on what has inspired and interested me in the world of brand and design along with bit-sized doses of insight and inspo for your creative business - Join Us

SOCIALS
Instagram / Facebook

CONTACT
Email becky@bechughes.com

© BEC HUGHES 2024   |  PRIVACY