Brand strategy education and mentoring for graphic designers
MAKE BRAND STRATEGY YOUR BREAD AND JAM
The skills you need to be a confident, competent, money-spinning brand strategist, without a crusty bloke or dusty text book in sight.
Over-sharing, over-caring and over-thinking to support designers in business
I’m Bec Hughes, brand creator and strategist for (well) over 20 years, here to help graphic designers build brand strategy skills for better business.
Charge more working with fewer clients
Lead the client rather than them leading you
Have more respectful relationships with clients
Create work that gets you noticed and has more impact for your clients
Feel more confident in your process and what you create
Be respected and sought-after for your knowledge
Which is the best fit for you?
HOW WE CAN WORK TOGETHER
LEARN BRAND STRATEGY IN 8 WEEKS
This is for you if… you’re an established designer and big agency style* brand strategy is on your bucket list.
‘The Brand Method’ will give you the method, tools and knowledge to confidently deliver talked-about brand strategy.
*Because big-time brainy brand strategy isn’t just for the big city studios.
ELEVATE & GROW YOUR BRAND STRATEGY OFFER
This is for you if… you’re a graphic designer dabbling in brand strategy and you want to go much, MUCH BIGGER.*
‘Brand Strategy Mastery’ will give you the business strategies, templates and skills to raise the roof on your brand strategy value, income and authority.
*We’re talking from friends with benefits to going steady.
DEFINE THE NEXT ERA OF YOUR CREATIVE BUSINESS
This is for you if… you’re a creative service provider* and you want to get serious about the next phase of your business expansion.
‘Creative Insider’ will give you the business and brand clarity, plan and actions to set the wheels in motion for your next trail-blazing chapter.
*I’m looking at you graphic designers, photographers, interior designers, illustrators and all round creative humans.
Have we met? I’m Bec Hughes.
Someone once told me designers should keep their nose out of brand strategy.
So now I educate and mentor other graphic designers who value brand strategy too.
FROM BRAND DESIGNER TO BRAND STRATEGIST
• The 5 powerful growth strategies I’ve implemented to build my brand strategy skills and income
• Simple, practical activities to guide you to create the tools and clarity you need
• A complete step-by-step 90-day roadmap to keep you focused and accelerate your success
When designers are a bit extra
THE BEAUTY OF BRAND STRATEGY
Be a big fish in a small pond
Let’s be real, the design industry is crowded. There are a lot of designers doing great work. Brand Strategy is the key to standing out like the proverbial sore thumb with a high impact offer.
You’re in charge
With all due respect, of course. Brand strategy puts you in the creative drivers seat rather than your client calling the shots.
Money for jam
I’m not saying it’s effortless but brand strategy is proven to increase your earnings potential significantly, without the hard slog of finding more clients.
THE PODCAST FOR DESIGNERS
THE C WORD PODCAST
with Bec Hughes
THE C WORD // EPISODE 83MY 5 PILLAR BRAND STRATEGY RESEARCH FRAMEWORKBrand Strategy Mistakes that will Devalue Your Offer as a Designer Brand strategy mistakes aren't a problem as long as you learn from them. In this episode I cover the 7 most common mistakes brand...
THE C WORD // EPISODE 83MY 5 PILLAR BRAND STRATEGY RESEARCH FRAMEWORKBrand Strategy Research Framework That Works In this episode I share my 5 pillar brand strategy research framework: 1) Stakeholder Inputs 2) Brand Audit 3) Competitor Deconstruction 4) Industry...
THE C WORD // EPISODE 82SHOULD DESIGNERS DO BRAND STRATEGY?Should designers do brand strategy? Controversial opinion. You have no business designing brands of any sort, if there isn’t a strategic element to what you do. Brand strategy is not just for the serious...
THE C WORD // EPISODE 81UNCOMPLICATING BUSINESS:4 PLACES TO FOCUS YOUR ENERGYWhere to focus in business I’m craving simplicity in my design business, which made me think maybe you are too. So I put my thinking cap on to address the priorities of where to focus in...