Learn Brand Strategy the Unwanky Way
Simple brand strategy education and mentoring for brand designers… not a crusty bloke or dusty text book in sight.
Simple brand strategy education and mentoring for brand designers… not a crusty bloke or dusty text book in sight.
Confused about where to begin with brand strategy? START HERE▼
Get my FREE One Page Brand Strat Kit and replace over-complicated with simple and strategic
• The exact one-page strategy framework I use to create simple , impactful strategies every time
• My 10-page playbook template to present your strategy narrative
• The 7 essential questions every brand strategy must answer
Brand strategy is the antidote to AI, design democratisation, challenging clients and disappearing profit.
Charge more working with fewer clients
Lead the client rather than them leading you
Have more respectful relationships with clients
Create work that gets you noticed and has more impact for your clients
Feel more confident in your process and what you create
Be respected and sought-after for your knowledge
But it can leave you unravelled and tongue tied!
Not sure if you’re doing it right
Overwhelmed by jargon and feeling like a fraud
You don’t know what steps to follow
Confused about what you should actually deliver to the client
Workshops, research and managing your client feel intimidating
You don’t know who to ask to get support
Clients don’t value brand strategy and you don’t know how to change their mind
Not sure if you’re doing it right
Overwhelmed by jargon and feeling like a fraud
You don’t know what steps to follow
Confused about what you should actually deliver to the client
Workshops, research and managing your client feel intimidating
You don’t know who to ask to get support
Clients don’t value brand strategy and you don’t know how to change their mind
Hi, I’m Bec
I’m a brand strategist, mentor, podcaster and long-time advocate for designers who’ve been told to stay in their lane.
For more than 20 years I’ve been immersed in the world of brands.
I’ve seen first-hand how powerful strategic thinking is, and how often designers are told it’s not their job.
Now I’m on a mission to change that.
I’m here to help graphic designers step into their strategic side with a clear, practical brand strategy method, so they can lead better projects, deliver bigger impact and charge for their thinking.
Because brand strategy is NOT, and never was, an exclusive club.
WORK WITH ME
What do you want to achieve?
What your design peers say
“Bec is an amazing teacher and the course was jam packed with her 20 years of expertise in this area! Thanks brainiac Bec!!!”
“The Brand Method has completely transformed the way I approach branding. I’m now attracting higher-value clients who truly understand and appreciate the importance of design and strategy.”
“If you’re looking for a course that combines expert knowledge with genuine mentorship and delivers real results, I can’t recommend Bec’s brand strategy course highly enough.”
“Investing in The Brand Method was a game-changer for my business. If you’re a designer or studio wanting to confidently offer brand strategy—or refine what you’re already doing—this course is a must.”
“Bec, I’m truly very grateful for your course – true value for money. I feel empowered. I never imagined I could confidently offer brand strategy as a service. This course has truly boosted my confidence.”
“The insights I gained have genuinely transformed my approach. From in-depth strategies to practical tools, this course has elevated my skills and given me the confidence”.
Podcasts I’ve featured on
Treat yourself to some Ear Kandi
THE BRAND BRIEF
Get on the receiving end of 'The Brand Brief'. A monthly muse on what has inspired and interested me in the world of brand and design along with bit-sized doses of insight and inspo for your creative business - Join Us
CONTACT
Email becky@bechughes.com
© BEC HUGHES 2026 | PRIVACY