IS CANVA DAMAGING YOUR BRAND?
EPISODE 6
In this episode of the podcast I ask the question, ‘Is Canva Damaging Your Brand’? I can already hear the gasps reverberating throughout Australia and beyond!
But don’t be alarmed.
Today is not a Canva bashing exercise. Far from it. Canva is one of the many amazing tools available to support you to be an empowered, independent and effective brand owner.
However, it does come with a ‘graphic’ health warning (pardon the pun!).
In this episode I talk about
- Canva as the facilitator not the cause of what I call vanda-branding, which albeit unintentional, is inflicting damage to your brand particularly in a visual sense
- The important watchouts when it comes to using design template resources like Canva. And the crucial distinction between using them to expand your brand versus creating your brand
- How both business owners and designers can be proactive in managing the role of Canva in the brand landscape to ensure it’s a value add
It’s a little bit controversial and may touch a nerve with some, but I’m here to tell you want you need to hear not necessarily what you want to hear.
THE BRAND BRIEF
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