ARE RETAINERS BAD FOR BUSINESS?

EPISODE 13

In this week’s episode of The C Word podcast I’m tackling the much maligned topic of retainers. More specifically, I ask the question are retainers bad for business?

There’s a lot of bad press and negative content about the poor, unsuspecting retainer and I want to share a different perspective. Because there’s always two sides to every story right?

I’ve had a lot of success using retainers as a strategy alongside my core brand strategy and design services. So, I wanted to share my experiences and give you some insight into what worked for me and why.

In this episode I get into the nitty gritty of:

• What a retainer actually is
• Why retainers get a bit of negative press and when they are bad for business
• The positive impact a retainer can have when set up correctly
• My 7 tips for a retainer structure that will work for you, your business and your client

My final word on this is don’t dismiss it straight off the bat. There is a lot of bad feeling and cautionary tales surrounding retainers. However, when done right they can be very good for business.

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