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Are You Missing the Opportunity to Sell Strategy?

ARE YOU MISSING THE OPPORTUNITY TO SELL STRATEGY?

EPISODE 16

Are you missing out on the opportunity to sell strategy in your business?

In episode 16 of The C Word Podcast, I’m talking about the S word. I’m not getting sweary though, it’s not that S word, what I’m talking about is strategy.

And this is something, specifically brand strategy, that’s close to my business heart. I’ve spent the majority of my career as a brand strategist in creative consultancies and it has been a big part of my own business for the past 7 years.

I also believe that it can be a real game-changer for creatives in business.

In this episode, I want to tackle some of the snobbery that exists around the word strategy and talk about what I think strategy actually is… and it’s far less complicated that the academics would have you believe.

I’ll also dive into:

~ My own definition of strategy and the concept of Purple Matter

~ Why strategy is brilliant for your business

~ The positive influences it can have on you, your client, your creativity and your cash

~ How you can start to see both yourself and your approach as having strategic value

~ How you can make strategy an integral part of what you do

FIND OUT MORE & SAY HI!

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