ARE YOU MISSING THE OPPORTUNITY TO SELL STRATEGY?

EPISODE 16

Are you missing out on the opportunity to sell strategy in your business?

In episode 16 of The C Word Podcast, I’m talking about the S word. I’m not getting sweary though, it’s not that S word, what I’m talking about is strategy.

And this is something, specifically brand strategy, that’s close to my business heart. I’ve spent the majority of my career as a brand strategist in creative consultancies and it has been a big part of my own business for the past 7 years.

I also believe that it can be a real game-changer for creatives in business.

In this episode, I want to tackle some of the snobbery that exists around the word strategy and talk about what I think strategy actually is… and it’s far less complicated that the academics would have you believe.

I’ll also dive into:

~ My own definition of strategy and the concept of Purple Matter

~ Why strategy is brilliant for your business

~ The positive influences it can have on you, your client, your creativity and your cash

~ How you can start to see both yourself and your approach as having strategic value

~ How you can make strategy an integral part of what you do

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