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Do designers need a niche?

DO DESIGNERS & CREATIVES NEED A NICHE? WITH JESSICA OSBORN

EPISODE 20

I hope you’re ready for an awesome episode of the C Word podcast, because I’m talking to Jessica Osborn all about niching.

And Jess is the poster child of niching because she has made it her niche and has so much insight to share on this topic.

Jess is a business coach, podcast host and author who is all about business that puts family and lifestyle first. She turned her 20-year marketing career into a part-time business focused on helping other professional women to leave behind the restrictive 9-5 and have the fulfilment and flexible lifestyle they crave!

When I think of Jess I think of sunshine and Days at the beach because I feel like that’s where I see her hanging out the most. She’s all about a ‘less work, more life’ style of strategy that leads to faster, easier growth without succumbing to the hustle-hard mentality!

I love talking to Jess because she always goes all out to give as much value and insight as she can.

In this episode we go pretty deep on niching and in particular, we diving into the question do designers and creatives need a niche?

We cover:

~ What it is and what it isn’t

~ Why it’s such a huge advantage for your business if you dare to do it

~ Jess’s 3 key things to think about when developing your niche

~ How to leverage your niche once you define it

So sharpen your pencil and listen up!

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