LIFTING THE VEIL ON THE PERFECT LEAD MAGNET
In this episode of The C Word Podcast I get super practical and dive into what makes for the perfect lead magnet.
I chat about:
~ The purpose of a lead magnet and getting that clear
It’s not just about getting people on your email list. I share the bigger purpose so you can create something that has impact in your business.
~ 5 ingredients of the perfect lead magnet
There are 5 things that all great lead magnets should have. I those break down:
1) Enough information to be valuable
2) Actionable and outcome focused
3) Lead to a service you provide
4) Fill a sweet spot between the client need and your solution
5) On-brand and create connection
~ 8 steps to create and share an effective lead magnet
I step you through what you need to do to create the idea, build and share the perfect lead magnet.
At the end of the episode I mention my blog with 10 Lead Magnet Ideas for Graphic Designs which you can check out via this link: bechughes.com/lead-magnet-ideas-for-graphic-designers/
On the Blog: 10 Lead Magnet Ideas for Graphic Designers
Download 50 Ways to Elevate & Communicate Your Value as a Designer
WORK WITH ME
If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:
~ 1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives
~ The Creative Value Incubator… visit bechughes.com/incubator/
THE BRAND BRIEF
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