EPISODE 79
INVESTING YOUR MARKETING ENERGY FOR RESULTS with Bec Chappell
Marketing Results
On this episode of the C Word podcast I cosy up with the energetic, marketing firecracker Bec Chappell.
We talk about marketing as an energetic resource. Our chat covers:
~ Where people might be squandering too much of their marketing energy
~ The most effective ways to invest your energy for marketing results
~ Switching your focus to the things that give rather than sap your energy resources.
Prepare for giggles, truth bombs and things you will want to add to the top of your to do list, asap.
More about Bec
What I love most about this episode is the alternative way of thinking about the time you put into your marketing. When you think of it an energetic resource, one that has limits for most small business owners, it flips the narrative a bit.
And what I love most about Bec is her realness. There’s no pretence, she’s an open book from the very moment you meet her. But don’t be fooled by that playfulness, Bec has immense insight, experience and thoughtfulness when it comes to the world of results driven marketing. She knows her stuff.
Bec Chappell is a marketing strategist who has spent over 15 years in the marketing space. Her goal is to remove the stress and overwhelm and demonstrate that marketing strategies don’t need to be over-complicated, over-budgeted or over fluffy, they need some humanity and consistency.
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