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THE C WORD // EPISODE 82

SHOULD DESIGNERS DO BRAND STRATEGY?

Should Designers Do Brand Strategy?

Should designers do brand strategy?

 

Controversial opinion. You have no business designing brands of any sort, if there isn’t a strategic element to what you do.

Brand strategy is not just for the serious people, the people who can write confidently on a white board or the ‘strategists’.

But, traditionally there has been a clear delineation between design and strategy. They’re different functions, with different skill sets and they’re done by different people.

I don’t think all designers should do brand strategy, but for brand designers it’s a non-negotiable. Moreover it’s a huge opportunity.

In this episode share why brand strategy should be top of your list when it comes to investing in your designer business. Well before a new Mac or social media marketing up-skill.

So should designers do brand strategy? In short, it’s a hard yes from me!

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Bec Hughes | Mentor to Designers and Creatives

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