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THE C WORD // EPISODE 83

MY 5 PILLAR BRAND STRATEGY RESEARCH FRAMEWORK

Brand Strategy Research Framework

Brand Strategy Research Framework That Works

 

In this episode I share my 5 pillar brand strategy research framework:

1) Stakeholder Inputs

2) Brand Audit

3) Competitor Deconstruction

4) Industry Trends Analysis

5) Audience Understanding

Remember, your creative or strategic work is only as good as your research.

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Bec Hughes | Mentor to Designers and Creatives

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