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THE C WORD // EPISODE 93

WHEN YOUR CLIENT DOESN’T VALUE BRAND STRATEGY

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Do this one thing when your client doesn’t value brand strategy

 

One of the top 2 reasons designers share for not consistently committing to brand strategy as part of their offer is their client doesn’t value brand strategy, or they don’t want to buy it.

If you have potential clients who regularly come to you but don’t want or value brand strategy that’s a you problem not a them problem.

In this episode I share the one thing you need to do if this is often the case. You need to make ‘ownership’ of brand strategy a priority and that involves upgrading 1, 2 or all of the following:

• Your offer
• Your message
• Your content

Enjoy!

Bec

 

Resources You Might Love

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Bec Hughes | Mentor to Designers and Creatives

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