Hi there, I’m Becky

Hi there, I’m Becky

I’m a brand obsessive and I believe brand can make or break your business

Brand is to business what coffee is to mornings!

You can’t have one without the other. In fact is it even morning without coffee? Can it exist?

The coffee is the fuel, the energising, mind focusing elixir that holds everything together and keeps you excited and motivated. And the quality of that coffee is the difference between cheap and unfulfilled to wowed and wooed.

Brand is pretty essential, right?

But it’s also a bit of a minefield? Where do you start, how do you standout, how do you connect with your perfect people and how do you make the right decisions about copy, colour, images and more!

Branding is not something you can wing, it’s not an afterthought and it is so much more than a logo and an insta feed.

If you want to do brand right – and that means finding, packaging and delivering your unique, can’t be mimicked, special something – you’ve come to the right place.

Authenticity is everything.

You can’t make stuff up about your brand. You just need to find your value and your vibe, and wear it on the outside.

Becky Hughes managed the rebranding of Mainstay Marine from beginning to end. Becky’s professionalism and drive, coupled with outstanding levels of customer service, ensured an on-time, in-budget project of the highest creative and technical quality.

The personal relationships we developed with Becky were key.  She helped us to gain a deeper understanding of our business, the competitors, the market, and how to win and advance the business.

I would highly recommend Becky Hughes to anyone looking to rebrand their business.

– Stuart Graves

Mainstay Marine

I’m Becky Hughes, and I’m a Brand Creator, Consultant and Coach. I love brands, get swept up in the power and possibility of brand and adore seeing businesses step into their unique space with confidence and determination.

In my two plus decades as a brand obsessive, I’ve seen so many business owners struggle with their brand. They wrestle with how to connect with their audience, reinvent the wheel, freeze when it comes to making design decisions (usually ending up with something they never really loved) and make unnecessary branding mistakes.

I strongly believe that effective branding can make or break your business.

I want to get to know you and your business inside out. I want to be there at the start of your project when the possibilities are endless, in the middle when it’s exciting and challenging in equal measure and at the end when sparks fly! That’s how I create value in your business.

I help your business find that clean, crisp sheet of paper where your brand story goes. The narrative that makes you completely unique and the creative expression that is unmistakably yours – a brilliant, beautiful, indelible brand.

I’m Becky Hughes, and I’m a Brand Creator, Consultant and Coach. I love brands, get swept up in the power and possibility of brand and adore seeing businesses step into their unique space with confidence and determination.

In my two plus decades as a brand obsessive, I’ve seen so many business owners struggle with their brand. They wrestle with how to connect with their audience, reinvent the wheel, freeze when it comes to making design decisions (usually ending up with something they never really loved) and make unnecessary branding mistakes.

I strongly believe that effective branding can make or break your business.

I want to get to know you and your business inside out. I want to be there at the start of your project when the possibilities are endless, in the middle when it’s exciting and challenging in equal measure and at the end when sparks fly! That’s how I create value in your business.

I help your business find that clean, crisp sheet of paper where your brand story goes. The narrative that makes you completely unique and the creative expression that is unmistakably yours – a brilliant, beautiful, indelible brand.

If it’s worth the energy it’s worth the investment

I’ve spent over 25 years working with brands large and small, from supermarket products to professional services, and there are certain fundamentals that remain consistent. My signature approach The Whitespace Method is built on 4 pillars for brand strength and success

PILLAR ONE

MINDSET

Are you creating and thriving in your business with a big brand mindset or hiding your value under a bushel of imposter syndrome, overwhelm and indecision?

PILLAR TWO

MESSAGE

Are you clear and fluent in the language of your brand? Or do you struggle with a consistent, compelling message and tone of voice.

PILLAR THREE

MAGNETISM

Looks matter in branding! How does your brand present visually. Are you professional, memorable, relatable and alluring or in need or a bit of tlc?

PILLAR FOUR

MOMENTUM

Brand doesn’t end with completing your logo or publishing your website. How will you leverage your brand? Make it visible, connect, build trust with your audience and grow your business?

I can’t thank you enough for everything you’ve done for me this year. Connecting with you was definitely the best decision I made for my business and I’m so excited about where things might go next year. Having been so resistant to changing my website, I’m thrilled with how it looks and everything just feels much more consistent with me, who I am and how I work.

– Dr Jo Hely

Insight Medical Careers

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© Becky Hughes 2021   |   All fees listed are Australian Dollars