by becky.hughes37@gmail.com | Oct 26, 2021 | Uncategorized
BRAND MANAGEMENT Brand Cultivation: Why Nurturing and Protecting Your Brand is an Essential Practice Brand Cultivation is a hugely important part of brand management. It refers to the practices, processes and mindset that ensure your brand is both nurtured and...
by becky.hughes37@gmail.com | Oct 12, 2021 | Uncategorized
REFLECTIONS Reflections on Freedom Day in NSW from an Outgoing Introvert If you’re in Australia, I’m sure you know, Monday 11th October 2021 was dubbed ‘freedom day’ in NSW. I live in Sydney, so in theory I should have been racing to Kmart to...
by becky.hughes37@gmail.com | Sep 30, 2021 | Uncategorized
BRAND PERCEPTION Brand Perception, Supplier Experience and Accepting ‘No’ What does brand perception have to do with saying and hearing no? There’s a lot of dialogue about feeling empowered to say no. I’m a huge advocate for it. Learning to set boundaries is a...
by becky.hughes37@gmail.com | Jan 24, 2021 | Uncategorized
Search Engine Optimisation – or SEO, to use its snappy nickname – is the highly desirable, but widely misunderstood ‘holy grail’ of website development. Everyone wants it, but most don’t fully know what it is, or how to go about getting it. Indeed, many small...
by becky.hughes37@gmail.com | Jan 1, 2021 | Uncategorized
We can all admit to a fashion faux pas, hair disaster, bad relationship choice or decision to have that tequila shot that seemed like such a good idea at the time! But how many of us can recognise or accept the mistakes we make with our brand image. First this is not...
Recent Comments