Brand, Business & Blue Sky (…in a blog)
Insight, tips, guidance and advice for creatives and creativity in business
BRAND, BUSINESS & BLUE SKY (…IN A BLOG)
Insight, tips, guidance and advice for creatives and creativity in business

Brand Naming and What We Can Learn from Specsavers
Did anyone notice that Specsavers are now offering hearings aids? Brand naming is one of the trickiest, most emotionally fraught and practically frustrating undertakings for any business. This move by Specsavers is an important case study when it comes to brand naming and scalability.

10 Lead Magnet Ideas for Graphic Designers
Why am I sharing lead magnet ideas for graphic designers? Let’s cut to the chase, a lead magnet is an important part of the customer journey from watcher and lurker status to valued client. So, I’ve developed 10 thought starters to get your creative juices flowing.

Easy Ways to Create Content | The Content Concertina
I get it. Creating content has become a huge burden. Whilst it’s necessary in any business today, finding easy ways to create content can feel like a huge pain in the behind. But it doesn’t have to be quite so hard. For me it comes down to 3 key things.

5 Things to Focus on When Starting Out as a Designpreneur
Starting your own business can be daunting. There is so much content and messaging around what you should be doing. In this article you’ll find the 5 things I think you should focus on as a newbie designpreneur.

12 Steps to Feeling Confident Presenting Your Creative Work
When it comes to presenting your creative work, your confidence can sometimes escape you. Whether it’s graphic design options, web designs or copy drafts, it can be daunting to share your work and have someone else judge it. Here are my 12 steps to feeling total confidence in your creative work.

Unpopular Opinion: Canva is Damaging Your Brand
This is probably an unpopular opinion… but there is a chance that your beloved Canva is damaging your brand. First, I want to be very clear that I think Canva is an amazing tool. But, when not handled with care and used appropriately, the reliance on any template-based platform is a slippery slope to same-y street.

4 Quick Win Strategies to Increase Your Profit as a Designer
I’ve been there myself, working what feels like endless hours, juggling client requests and moving targets. Only to find that the effort put in does not seem to match the money left to show for it. In this article, I share 4 strategies to help you increase your profit.

Stranger Things, Kate Bush and Brand Association
The Stranger Things – Kate Bush phenomenon is a brand association masterclass. Read about why this nailed the brief and what we can take from it when harnessing the power of brand association for ourselves.

How to Grow a Creative Business
How do you grow a creative business? It’s the question on every creative business owner’s lips. Here are my 5 key sustainable growth pillars.

7 Things You Can Do When a Client Doesn’t Like Your Designs
When a client doesn’t like your designs, it can be a difficult pill to swallow. Here are 7 things you can do to get the project back on track.

How to Set Boundaries with Clients and Stay on Good Terms
Setting healthy boundaries is one of the trickiest things to do. In this article I look at why and share a simple but effective method to draw a solid line in the sand.

Brand Cultivation: Why nurturing and protecting your brand is an essential practice
Brand Cultivation is a hugely important part of brand management. It refers to the practices, processes and mindset that nurture and protect your brand’s growth potential.

Reflections on Freedom Day in NSW from an Outgoing Introvert
If you’re in Australia, I’m sure you know, Monday 18th October 2021 was dubbed ‘freedom day’ in NSW. I live in Sydney, so in theory I should have been racing to Kmart to stock up on storage jars and then gorging on nigiri at the local sushi train.

Supplier Experience, Brand Perception and Accepting ‘No’
What does brand perception have to do with saying and hearing no? There’s a lot of dialogue about feeling empowered to say no. There is also a lot of value in learning to accept ‘no’ too. I’d like to share a collection of short stories.

5 SEO Tips for Small Business
Search Engine Optimisation – or SEO, to use its snappy nickname – is the highly desirable, but widely misunderstood ‘holy grail’ of website development. Everyone wants it, but most don’t fully know...

5 Things You Can Do TODAY to Improve Your Brand Image
We can all admit to a fashion faux pas, hair disaster, bad relationship choice or decision to have that tequila shot that seemed like such a good idea at the time! But how many of us can recognise...

THE BRAND BRIEF
Get on the receiving end of 'The Brand Brief'. A monthly muse on what has inspired and interested me in the world of brand and design along with bit-sized doses of insight and inspo for your creative business - Join Us
CONTACT
Email becky@bechughes.com
© BECKY HUGHES 2023 | PRIVACY