Brand, Business & Blue Sky (…in a blog)

Did anyone notice that Specsavers are now offering hearings aids? Brand naming is one of the trickiest, most emotionally fraught and practically frustrating undertakings for any business. This move by Specsavers is an important case study when it comes to brand naming and scalability.

Why am I sharing lead magnet ideas for graphic designers? Let’s cut to the chase, a lead magnet is an important part of the customer journey from watcher and lurker status to valued client. So, I’ve developed 10 thought starters to get your creative juices flowing.

I get it. Creating content has become a huge burden. Whilst it’s necessary in any business today, finding easy ways to create content can feel like a huge pain in the behind. But it doesn’t have to be quite so hard. For me it comes down to 3 key things.

Starting your own business can be daunting. There is so much content and messaging around what you should be doing. In this article you’ll find the 5 things I think you should focus on as a newbie designpreneur.

When it comes to presenting your creative work, your confidence can sometimes escape you. Whether it’s graphic design options, web designs or copy drafts, it can be daunting to share your work and have someone else judge it. Here are my 12 steps to feeling total confidence in your creative work.

This is probably an unpopular opinion… but there is a chance that your beloved Canva is damaging your brand. First, I want to be very clear that I think Canva is an amazing tool. But, when not handled with care and used appropriately, the reliance on any template-based platform is a slippery slope to same-y street.

I’ve been there myself, working what feels like endless hours, juggling client requests and moving targets. Only to find that the effort put in does not seem to match the money left to show for it. In this article, I share 4 strategies to help you increase your profit.

The Stranger Things – Kate Bush phenomenon is a brand association masterclass. Read about why this nailed the brief and what we can take from it when harnessing the power of brand association for ourselves.