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Brand, Business & Blue Sky
(…in a blog)

Insight, tips, guidance and advice for creatives and creativity in business

BRAND, BUSINESS & BLUE SKY
(…IN A BLOG)

Insight, tips, guidance and advice for creatives and creativity in business

Brand Naming and What We Can Learn from Specsavers

Brand Naming and What We Can Learn from Specsavers

Did anyone notice that Specsavers are now offering hearings aids? Brand naming is one of the trickiest, most emotionally fraught and practically frustrating undertakings for any business. This move by Specsavers is an important case study when it comes to brand naming and scalability.

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10 Lead Magnet Ideas for Graphic Designers

10 Lead Magnet Ideas for Graphic Designers

Why am I sharing lead magnet ideas for graphic designers? Let’s cut to the chase, a lead magnet is an important part of the customer journey from watcher and lurker status to valued client. So, I’ve developed 10 thought starters to get your creative juices flowing.

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Easy Ways to Create Content | The Content Concertina

Easy Ways to Create Content | The Content Concertina

I get it. Creating content has become a huge burden. Whilst it’s necessary in any business today, finding easy ways to create content can feel like a huge pain in the behind. But it doesn’t have to be quite so hard. For me it comes down to 3 key things.

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12 Steps to Feeling Confident Presenting Your Creative Work

12 Steps to Feeling Confident Presenting Your Creative Work

When it comes to presenting your creative work, your confidence can sometimes escape you. Whether it’s graphic design options, web designs or copy drafts, it can be daunting to share your work and have someone else judge it. Here are my 12 steps to feeling total confidence in your creative work.

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Unpopular Opinion: Canva is Damaging Your Brand

Unpopular Opinion: Canva is Damaging Your Brand

This is probably an unpopular opinion… but there is a chance that your beloved Canva is damaging your brand. First, I want to be very clear that I think Canva is an amazing tool. But, when not handled with care and used appropriately, the reliance on any template-based platform is a slippery slope to same-y street.

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5 SEO Tips for Small Business

5 SEO Tips for Small Business

Search Engine Optimisation – or SEO, to use its snappy nickname – is the highly desirable, but widely misunderstood ‘holy grail’ of website development.  Everyone wants it, but most don’t fully know...

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Bec Hughes | Mentor to Designers and Creatives

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