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Get the Brand Everyone Else Wishes They Had

From A to Brand Brilliance. Say hello to your cleverly creative brand and get ready for business growth.

Get the brand everyone else wishes they had

From A to Brand Brilliance. Say hello to your cleverly creative brand and get ready for business growth.

If you’re a service-based business ready to raise the brand bar and create a catalyst for growth in your business, you’ve come to the right place.

Whether you’re launching a new business and want to get it right from day dot, or you’ve outgrown what you have and it’s time to rebrand, together we’ll create the brand your business deserves.

This is where strategic insight meets creative spark to create brand brilliance. All guided by seamless process management, so you never feel blind-sided, out of control or overwhelmed.

Investment

Brand Creation packages start from $6,500

The investment can be spread equally over up to 3-6 monthly payments depending on the package.

You want to get your brand ducks in a row and set solid foundations to start wearing your unique value on the outside.

You want the brand strategy and the creative tools to hit the ground running and get your brilliant brand growing.

You want to leave no stone unturned, no i undotted and no t uncrossed when it comes to defining, creating and launching your brand.

Brand Catalyst

So, you want to elevate your brand in a big way and get a crystal-clear brand and design strategy. Brand Catalyst is the experience you’ve been waiting for so you can start wearing your value on the outside.

The results

This is the launch pad of brand brilliance. You will have a brand bible in your hot little hand detailing your brand strategy, design direction and logo, plus hi res elements and mock-ups of key applications.

From here you can work with your chosen creative partners to rollout your brand assets and communicate your value with confidence.

Standout and own your unique space

Know exactly what you do and why

Have the right words, tone and messages to amplify your value

Consistently show up with a professional, magnetic visual presence

Feel connected to a brand you’re proud of and resonate with

No more hanging your head in brand shame

What you’ll get

  • Minimum of 4 x 60-minute in-depth sessions with me to get clarity on your brand, discuss strategic & creative work, guide and support you through the process and handover at the conclusion of the project
  • A project plan and timeline so you know exactly what to expect from our time together
  • The Brand Edit Strategy – my signature framework created to take the complex and convoluted brand landscape and distil it down into a simple but in-depth strategic blueprint to define your brand meaning
  • Brand Messaging Matrix – you’ll never be stuck for words. From your website headline and descriptor, your social media profile, business bio and your service offer & packages, to your content pillars, elevator pitch, and brand features & benefits
  • Bespoke Logo – Approximately 3-5 concepts, refined and the final winning direction supplied in all the iterations and logo file formats you need
  • Brand Application Guidelines covering your brand logo usage, colours, fonts, icons and imagery as well as 2-3 key deliverables mocked-up to demonstrate how your brand will come to life
  • Brand toolkit including the icons, backgrounds, elements and images used in your guidelines document

Brand Universe

You want your brand in a box tied with a nice big ribbon ready for you to run with it! This will allow you to sit back (for an afternoon at least!) knowing everything in your brand universe is on message and looking consistently brilliant!

The results

This is take-off for your brand brilliance. You know better than to spend hundreds of hours trying to DIY your brand assets or manage a myriad of designers, developers and copy writers to pull it together for you.

You’ll step into this Tardis flushed with anticipation and step out into your new brand universe with the light and airy feeling that comes with knowing your brand is done!

Your website/copy/social headers/templates and more off your to do list

Everything looking as professional and polished as you hoped

Your website built in a robust, scalable platform

All the time and the confidence you need to get on with growing your business

The smug satisfaction of knowing you made a smart investment

What you’ll get

Everything in the Brand Catalyst package, plus ­as a minimum we will create:

 

  • A brand asset audit giving you a comprehensive list of what you need to update and/or create, then you can prioritise what needs to happen now and later
  • Your website designed, written and built in WordPress
  • 60-minute website training and user manual
  • Your email signature ready for you to implement in your chosen email platform
  • Social media profile and header images for 2-3 platforms
  • A generic branded Word document

 

Add ons could include:

• Brochures/ebooks
• Presentation templates (e.g. PowerPoint)
• Course materials
• Stationery e.g. business cards
• Signage
• Email templates e.g. newsletter
• Client onboarding forms/documentation
• Blogs

Brand Momentum

This is the ambitious brand owner’s Mecca. If you’re done with trying to work out how to get your brand from A to Brilliant this is your holy grail (sorry for all the religious metaphors, but this is about brand cult status!). Often brand owners have all the brand assets they could possibly need, but struggle with launching and leveraging it. Well worry not.

The results

Ah the sweet smell of success, clarity and calm. If I hear the word hustle once more I’ll scre…. anyway! What I’m saying is Brand Momentum takes away the h*st!e and the overwhelm, and replaces it with the vision, the tools, the plan and the action. In that order.

The clarity and the plan to communicate and capitalise on your (re)brand

Beautifully crafted tools and assets for every step of your launch

A love and loyalty inducing client experience

Money, time and headaches saved trying to work out how to launch and leverage your hardwork so far

An ‘unquashable’ sense of pride and achievement as you sip bubbles at your (virtual) launch party

What you’ll get

Everything in the Brand Universe package, plus we will dive into:

 

  • A launch roadmap so you know how to communicate the brand change to your audience and when
  • A Brand Leverage planning session to identify and define momentum building actions to take
  • A customer journey audit and reboot to ensure you create an amazing and memorable experience for your audience
  • 9 tiles for your socials to get you started
  • An enquiry integration and email automation set-up from your website to your email marketing application
  • A lead magnet funnel from concept, copy & creation, through to fulfillment and follow-up

I’ve known about Becky’s work for years, and so was thrilled to get the chance to work with her on my rebranding and brand story/brand voice. She was spot on with all her words and ideas and I just love the brand name, concepts and story she created for me.

I can highly recommend her for your branding, brand voice and website design and implementation. She is organised AND creative.

– Eliza Ludwig

The Flow Society

I can’t thank you enough for everything you’ve done for me this year. Connecting with you was definitely the best decision I made for my business and I’m so excited about where things might go next year. Having been so resistant to changing my website, I’m thrilled with how it looks and everything just feels much more consistent with me, who I am and how I work.

– Dr Jo Hely

Insight Medical Careers

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© Becky Hughes 2021   |   All fees listed are Australian Dollars and exclusive of GST