Brand Compass Project Kick-Off - Bec Hughes | Brand Strategy Mentor for Designers

Here we are! The first steps in raising the brand bar in your business and creating a catalyst for the next phase of growth.

I’m really looking forward to getting started and exploring all of the nooks and crannies of your brand!

To kick things off, I would be grateful if you could complete the below questionnaire so we can get the most out of the initial Brand Bluesky Workshop.

This is not a test! Don’t overthink your answers. I just want your intuitive, heart-led response. I’m not checking your grammar or your spelling, I just want to hear it from you in your own words. Bullet-points or a few words is fine. This shouldn’t take more than around 20 minutes to complete.

If you don’t think a question applies to you just put N/A and we can discuss in the workshop.

Unfortunately you can’t save this as a draft to come back to. So you may want to copy the questions into a separate document to work on before you finalise and submit this questionnaire.

Once you complete this, I will be in touch with details for you to book in our Brand Bluesky Workshop.

Of course let me know if you have any questions.

Bec

Your Name *

Your Email *

Your business name *

Your Website *

Your Instagram Profile

Your Facebook Page

Your LinkedIn Profile

Your TikTok Profile

1. What products/services do you offer? *

2. Do you have any sub-brands that sit underneath or alongside your main brand? *

3. Do you plan to remove, change or develop any of these products or services? Do you have anything new in the pipeline? *

4. Where do most of your new leads and enquiries originate from? Google, referral, Instagram etc? *

5. List the top 3-5 places your audience connects with or sees your brand... Instagram, website, shop front, LinkedIn etc?

6. When, how and why did you start your business - just some background? How has your business changed? *

7. What qualifications, industry memberships, accreditations, awards or affiliations do you have? *

8. Who do you help the most? Consider industry they’re in, life or business stage they’re at, roadblocks they’ve come to. *

9. List 5-10 of your competitors and their websites, list them from most successful (1) to least.

10. Who are the team members or stakeholders in your brand who are important to this project and decision-making? *

THE BRAND BRIEF
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SOCIALS
Instagram / Facebook

CONTACT
Email becky@bechughes.com

Pop yourself on the guest list for The Value Era launching on 1 August 2024