Brand Insight & Inspo
The complete rebrand roadmap
My 7 step framework that will keep you on track to achieve a transformational rebrand that meets all of your expectations.
12 mistakes that will damage your brand
Are you sabotaging your business success? This is the essential guide to removing the barriers and building a brand that drives business growth.
LATEST ARTICLES
Episode 17 – Ditch Your Price List and Do This Instead
DITCH YOUR PRICE LIST AND DO THIS INSTEADEPISODE 17This is a quick win mini-sode about why I think you need to ditch your price list and do something else instead. In this short and sweet instalment...
Episode 16 – Are You Missing the Opportunity to Sell Strategy?
ARE YOU MISSING THE OPPORTUNITY TO SELL STRATEGY?EPISODE 16Are you missing out on the opportunity to sell strategy in your business? In episode 16 of The C Word Podcast, I’m talking about the S...
Episode 15 – Conquering Content Creation Overwhelm with Mel Daniels
CONQUERING CONTENT CREATION OVERWHELM WITH MEL DANIELSEPISODE 15If you’re feeling the pressure of the 'curse' of being in business post circa 2000 – i.e. content creation, blogs, reels, video,...
Episode 14 – From Freelancer to Design Business Freedom
FROM FREELANCER TO DESIGN BUSINESS FREEDOMEPISODE 14Are you wondering how to make the shift from freelancer to design business? In this episode of The C Word Podcast, I talk about the distinction...
Episode 13 – Are Retainers Bad for Business?
ARE RETAINERS BAD FOR BUSINESS? EPISODE 13In this week’s episode of The C Word podcast I’m tackling the much maligned topic of retainers. More specifically, I ask the question are retainers bad for...
Eps 12 – Designed to Thrive: The Creative Business Growth Framework
DESIGNED TO THRIVE: THE CREATIVE BUSINESS GROWTH FRAMEWORKEPISODE 12In this week's episode I share my framework for creative business growth. The 'Creative Growth Wireframe' is something I've...
Episode 11 – A Fail-safe Method for Managing Tricky Clients
A FAIL-SAFE METHOD FOR MANAGING TRICKY CLIENTSEPISODE 11This episode is the final part of my 4-part quick wins mini-series for creatives in business. We’ve covered a lot of ground in these...
Episode 10 – A Simple Model to Price Your Creative Work
A SIMPLE MODEL TO PRICE YOUR CREATIVE WORKEPISODE 10Welcome to the 3rd instalment in my quick wins mini-series here on The C Word Podcast. And this one hits creative challenges right between the...
Episode 9 – 5 Systems that Make Space for Creativity
5 SYSTEMS THAT MAKE SPACE FOR CREATIVITYEPISODE 9In episode 9 of The C Word podcast and the second in my 4 quick win mini-sodes, I share my 5 systems to make space for creativity. If you think...
Episode 8 – The 8 R’s to Create Momentum and Growth
THE 8 R's TO CREATE MOMENTUM AND GROWTHEPISODE 8This week I’m doing something a bit different on the podcast. Instead of 1 meaty episode, I’m going to share 4 little mini-sodes each day - Tuesday...
Episode 7 – Your Imperfections are Your Greatest Assets with Jess Roberts
YOUR IMPERFECTIONS ARE YOUR GREATEST ASSETSEPISODE 7This episode of The C Word Podcast is an absolute gem. I’m joined by Jess Roberts, founder of The Who Photography and Design. Jess has been a...
12 Steps to Feeling Confident Presenting Your Creative Work
When it comes to presenting your creative work, your confidence can sometimes escape you. Whether it’s graphic design options, web designs or copy drafts, it can be daunting to share your work and have someone else judge it. Here are my 12 steps to feeling total confidence in your creative work.
Episode 6 – Is Canva Damaging Your Brand?
IS CANVA DAMAGING YOUR BRAND? EPISODE 6 In this episode of the podcast I ask the question, ‘Is Canva Damaging Your Brand’? I can already hear the gasps reverberating throughout Australia and beyond!...
Unpopular Opinion: Canva is Damaging Your Brand
This is probably an unpopular opinion… but there is a chance that your beloved Canva is damaging your brand. First, I want to be very clear that I think Canva is an amazing tool. But, when not handled with care and used appropriately, the reliance on any template-based platform is a slippery slope to same-y street.
4 Quick Win Strategies to Increase Your Profit as a Designer
I’ve been there myself, working what feels like endless hours, juggling client requests and moving targets. Only to find that the effort put in does not seem to match the money left to show for it. In this article, I share 4 strategies to help you increase your profit.
Becky blew us away with the work she did for our rebrand. Her ability to bring to life what was in our heads and hearts and make it so impactful was mind blowing. Alongside this her execution in creating and delivering assets, managing timelines and directing our team went beyond our expectations. She is seriously one of the most impressive people we’ve worked with! She truly got us and this project like no one else.
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