Brand Insight & Inspo

Brand Cultivation is a hugely important part of brand management. It refers to the practices, processes and mindset that nurture and protect your brand’s growth potential.

If you’re in Australia, I’m sure you know, Monday 18th October 2021 was dubbed ‘freedom day’ in NSW. I live in Sydney, so in theory I should have been racing to Kmart to stock up on storage jars and then gorging on nigiri at the local sushi train.

What does brand perception have to do with saying and hearing no? There’s a lot of dialogue about feeling empowered to say no. There is also a lot of value in learning to accept ‘no’ too. I’d like to share a collection of short stories.

Search Engine Optimisation – or SEO, to use its snappy nickname – is the highly desirable, but widely misunderstood ‘holy grail’ of website development.  Everyone wants it, but most don’t fully know...

We can all admit to a fashion faux pas, hair disaster, bad relationship choice or decision to have that tequila shot that seemed like such a good idea at the time! But how many of us can recognise...

When you’re starting or changing aspects of your business, it is natural to want to get opinions from other people. Whether it’s your website, logo or social media styling, it’s understandable to...

Why rebrand and when is the right time? I often hear things like, ‘I'm just not sure of it's the right time to rebrand’, ‘We don’t need to rebrand, our clients will be loyal no matter what’, or, ‘We...