Brand Insight & Inspo
The complete rebrand roadmap
My 7 step framework that will keep you on track to achieve a transformational rebrand that meets all of your expectations.
12 mistakes that will damage your brand
Are you sabotaging your business success? This is the essential guide to removing the barriers and building a brand that drives business growth.
LATEST ARTICLES
Episode 60 – How It’s Going Hotseat with Bec Hughes
HOW IT'S GOING HOTSEAT WITH BEC HUGHESEPISODE 60Starting a Podcast To celebrate 1 year of starting a podcast I invite you to join me for a fun Q&A on The C Word. In honour of the tradition...
Episode 59 – Lifting the Veil on the Perfect Lead Magnet
LIFTING THE VEIL ON THE PERFECT LEAD MAGNETEPISODE 59In this episode of The C Word Podcast I get super practical and dive into what makes for the perfect lead magnet. I chat about: ~ The...
10 Lead Magnet Ideas for Graphic Designers
Why am I sharing lead magnet ideas for graphic designers? Let’s cut to the chase, a lead magnet is an important part of the customer journey from watcher and lurker status to valued client. So, I’ve developed 10 thought starters to get your creative juices flowing.
Easy Ways to Create Content | The Content Concertina
I get it. Creating content has become a huge burden. Whilst it’s necessary in any business today, finding easy ways to create content can feel like a huge pain in the behind. But it doesn’t have to be quite so hard. For me it comes down to 3 key things.
Episode 58 – How to Be More Consistent On Purpose
HOW TO BE MORE CONSISTENT... ON PURPOSEEPISODE 58How to be more consistent in their marketing, client management and business growth efforts is something many solo creatives and small business...
Episode 57 – Mindset Strategies for Effective Selling with Christine Corcoran
MINDSET STRATEGIES FOR EFFECTIVE SELLING WITH CHRISTINE CORCORANEPISODE 57This episode of the C Word comes with a graphic awesomeness warning when it comes to effective selling strategies. My guest...
5 Things to Focus on When Starting Out as a Designpreneur
Starting your own business can be daunting. There is so much content and messaging around what you should be doing. In this article you’ll find the 5 things I think you should focus on as a newbie designpreneur.
Episode 56 – Overcoming Objections from Prospective Clients
OVERCOMING OBJECTIONS FROM PROSPECTIVE CLIENTSEPISODE 56In this episode of The C Word podcast I talk about overcoming client objections from new prospects and enquiries. I'll get in your ears...
Episode 55 – Project Layering | The Sweet Spot for Increasing Your Income
PROJECT LAYERING: THE SWEET SPOT FOR INCREASING YOUR INCOMEEPISODE 55How do you manage your workflow? And more importantly how is that reflected in the money you make as a designer? For many...
Episode 54 – 10 Things I Would Not Do Again if I Was a Start-Up
10 THINGS I WOULD NOT DO AGAIN IF I WAS A START-UPEPISODE 54In the previous episode of The C Word podcast I shared the top 10 things I would do first if I was a start-up. I'm following that up in...
Episode 53 – 10 Things I Would Do First If I was a Design Business Start-Up
10 THINGS I WOULD DO FIRST IF I WAS A DESIGN BUSINESS START-UPEPISODE 53If I was a start-up design business what would I do in today's market? It's been some time since I started my business and a...
Episode 52 – Business Legals for Designers with Tracey Mylecharane
BUSINESS LEGALS FOR DESIGNERS WITH TRACEY MYLECHARANE EPISODE 52 Business legals for designers often only come up when you need to lean on them in a tricky client situation. And if you don't have...
Episode 51 – Connecting the Dots Between Brand Strategy, Design Strategy and Brand Design
CONNECTING THE DOTS BETWEEN BRAND STRATEGY, DESIGN STRATEGY & BRAND DESIGNEPISODE 51In this episode of The C Word, I step through the 3 elements of Brand Creation: 1) Brand Strategy 2) Design...
Episode 50 – Knowing When to Say No to a Prospective Client
KNOWING WHEN TO SAY NO TO A PROSPECTIVE CLIENTEPISODE 50 When to say no to a client, particularly a prospect!? It's a tricky one. But something most designers will realise at some stage in business...
Episode 49 – Reflections on being a Female Creative on International Women’s Day
REFLECTIONS ON BEING A FEMALE CREATIVE ON INTERNATIONAL WOMEN'S DAYEPISODE 49 In this off-the-cuff, reflective episode of The C Word Podcast, I explore my very personal musings on what it is to be a...
Becky blew us away with the work she did for our rebrand. Her ability to bring to life what was in our heads and hearts and make it so impactful was mind blowing. Alongside this her execution in creating and delivering assets, managing timelines and directing our team went beyond our expectations. She is seriously one of the most impressive people we’ve worked with! She truly got us and this project like no one else.
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