Brand Insight & Inspo
The complete rebrand roadmap
My 7 step framework that will keep you on track to achieve a transformational rebrand that meets all of your expectations.

12 mistakes that will damage your brand
Are you sabotaging your business success? This is the essential guide to removing the barriers and building a brand that drives business growth.

LATEST ARTICLES
Episode 29 – How Much Should You Charge for a Logo?
HOW MUCH SHOULD YOU CHARGE FOR A LOGO?EPISODE 29In this episode I talk about what is perhaps one of the biggest conundrums for a brand-led designer and that’s how much should you charge for a logo?...
Episode 28 – Setting Boundaries with Clients and Staying Friends
SETTING BOUNDARIES WITH CLIENTS AND STAYING FRIENDSEPISODE 28On this episode of The C Word Podcast I'm talking all about boundaries. Because as creatives (and any kind of small business owner...
Episode 27 – Growing Up in Business: Confidence, Creativity & Entrepreneurship with Kate Toon
GROWING UP IN BUSINESS: CONFIDENCE, CREATIVITY & ENTREPRENEURSHIP WITH KATE TOONEPISODE 27In this episode of The C Word Podcast I'm talking to Kate Toon about, well everything really. Prepare...
Episode 26 – Preventing Budget and Timeline Blowouts
PREVENTING BUDGET AND TIMELINE BLOWOUTSEPISODE 26Budget and timeline blowouts are a reality for any creative business at one time or another. But they shouldn’t be the norm. I think the main reason...
Episode 25 – Mistakes Designers Make Pricing Their Services
MISTAKES DESIGNERS MAKE PRICING THEIR SERVICESEPISODE 25In this episode of The C Word Podcast I cover the reasonably long list of mistakes that designers quite often make when pricing their...
Episode 24 – Cultivating Unshakeable Belief in Your Creative Work
CULTIVATING UNSHAKEABLE BELIEF IN YOUR CREATIVE WORKEPISODE 24In this episode of The C Word podcast I'm tackling the question of how to cultivate unshakeable belief in your creative work as a...
Episode 23 – Presenting Your Design Work with Confidence
PRESENTING YOUR DESIGN WORK WITH CONFIDENCEEPISODE 23If you find the prospect of presenting your design work to clients a little bit nerve-racking or uncomfortable, you're definitely not alone. I...
Episode 22 – 7 Key Strategies that Grew My Creative Business
7 KEY STRATEGIES THAT GREW MY CREATIVE BUSINESSEPISODE 22On this episode of The C Word Podcast I lift the lid on the growth strategies behind my own brand design and strategy business. My aim isn't...
Episode 21 – What I Had to Unlearn After Working in a Creative Agency
WHAT I HAD TO UNLEARN AFTER WORKING IN A CREATIVE AGENCYEPISODE 21In this episode of The C Word Podcast I talk about my own agency experiences as a designer and brand strategist, and share what I...
Episode 20 – Do Designers & Creatives Need a Niche? with Jessica Osborn
DO DESIGNERS & CREATIVES NEED A NICHE? WITH JESSICA OSBORNEPISODE 20I hope you’re ready for an awesome episode of the C Word podcast, because I’m talking to Jessica Osborn all about niching. And...
Episode 19 – Managing Your Client Through a Seamless Creative Process
MANAGING YOUR CLIENT THROUGH A SEAMLESS CREATIVE PROCESSEPISODE 19In this episode of The C Word podcast I'm talking about one of the trickier parts of being a design or creative business owner......
Episode 18 – Why Your Values are the Key to Financial Success with Eliza Ludwig
WHY YOUR VALUES ARE THE KEY TO FINANCIAL SUCCESS WITH ELIZA LUDWIGEPISODE 18In this episode of The C Word Podcast I’m joined by Eliza Ludwig from The Flow Society. Eliza is a wealth coach, and her...
Episode 17 – Ditch Your Price List and Do This Instead
DITCH YOUR PRICE LIST AND DO THIS INSTEADEPISODE 17This is a quick win mini-sode about why I think you need to ditch your price list and do something else instead. In this short and sweet instalment...
Episode 16 – Are You Missing the Opportunity to Sell Strategy?
ARE YOU MISSING THE OPPORTUNITY TO SELL STRATEGY?EPISODE 16Are you missing out on the opportunity to sell strategy in your business? In episode 16 of The C Word Podcast, I’m talking about the S...
Episode 15 – Conquering Content Creation Overwhelm with Mel Daniels
CONQUERING CONTENT CREATION OVERWHELM WITH MEL DANIELSEPISODE 15If you’re feeling the pressure of the 'curse' of being in business post circa 2000 – i.e. content creation, blogs, reels, video,...
Becky blew us away with the work she did for our rebrand. Her ability to bring to life what was in our heads and hearts and make it so impactful was mind blowing. Alongside this her execution in creating and delivering assets, managing timelines and directing our team went beyond our expectations. She is seriously one of the most impressive people we’ve worked with! She truly got us and this project like no one else.
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