Brand Insight & Inspo
The complete rebrand roadmap
My 7 step framework that will keep you on track to achieve a transformational rebrand that meets all of your expectations.
12 mistakes that will damage your brand
Are you sabotaging your business success? This is the essential guide to removing the barriers and building a brand that drives business growth.
LATEST ARTICLES
Episode 10 – A Simple Model to Price Your Creative Work
A SIMPLE MODEL TO PRICE YOUR CREATIVE WORKEPISODE 10Welcome to the 3rd instalment in my quick wins mini-series here on The C Word Podcast. And this one hits creative challenges right between the...
Episode 9 – 5 Systems that Make Space for Creativity
5 SYSTEMS THAT MAKE SPACE FOR CREATIVITYEPISODE 9In episode 9 of The C Word podcast and the second in my 4 quick win mini-sodes, I share my 5 systems to make space for creativity. If you think...
Episode 8 – The 8 R’s to Create Momentum and Growth
THE 8 R's TO CREATE MOMENTUM AND GROWTHEPISODE 8This week I’m doing something a bit different on the podcast. Instead of 1 meaty episode, I’m going to share 4 little mini-sodes each day - Tuesday...
Episode 7 – Your Imperfections are Your Greatest Assets with Jess Roberts
YOUR IMPERFECTIONS ARE YOUR GREATEST ASSETSEPISODE 7This episode of The C Word Podcast is an absolute gem. I’m joined by Jess Roberts, founder of The Who Photography and Design. Jess has been a...
12 Steps to Feeling Confident Presenting Your Creative Work
When it comes to presenting your creative work, your confidence can sometimes escape you. Whether it’s graphic design options, web designs or copy drafts, it can be daunting to share your work and have someone else judge it. Here are my 12 steps to feeling total confidence in your creative work.
Episode 6 – Is Canva Damaging Your Brand?
IS CANVA DAMAGING YOUR BRAND? EPISODE 6 In this episode of the podcast I ask the question, ‘Is Canva Damaging Your Brand’? I can already hear the gasps reverberating throughout Australia and beyond!...
Unpopular Opinion: Canva is Damaging Your Brand
This is probably an unpopular opinion… but there is a chance that your beloved Canva is damaging your brand. First, I want to be very clear that I think Canva is an amazing tool. But, when not handled with care and used appropriately, the reliance on any template-based platform is a slippery slope to same-y street.
4 Quick Win Strategies to Increase Your Profit as a Designer
I’ve been there myself, working what feels like endless hours, juggling client requests and moving targets. Only to find that the effort put in does not seem to match the money left to show for it. In this article, I share 4 strategies to help you increase your profit.
Episode 5 – The Power of Brand Association – A Masterclass by Stranger Things
THE POWER OF BRAND ASSOCIATION - A MASTERCLASS BY STRANGER THINGS EPISODE 5In this episode of The C Word Podcast, I talk about brand association and the ingenious collaboration between Stranger...
Stranger Things, Kate Bush and Brand Association
The Stranger Things – Kate Bush phenomenon is a brand association masterclass. Read about why this nailed the brief and what we can take from it when harnessing the power of brand association for ourselves.
Episode 4 – Busting the Myths About Creative Business Growth
BUSTING THE MYTHS ABOUT CREATIVE BUSINESS GROWTH EPISODE 4 In today’s episode I’ll be chatting to you solo, and I’ll be doing a bit of myth-busting about creative business growth. I’ve taken some...
Episode 3 – 7 Strategies to Plump the Profit in Your Creative Business
7 STRATEGIES TO PLUMP THE PROFIT IN YOUR CREATIVE BUSINESSEPISODE 1In today’s episode of The C Word podcast, I’ll be diving into some solid strategies to help you increase your creative business...
Episode 2 – The Magic That Happens When Creative Meets Business
THE MAGIC THAT HAPPENS WHEN CREATIVE & BUSINESS MEETEPISODE 2In this episode of The C Word Podcast, I’m talking about the magic that happens when creative and business meet. This is something...
Episode 1 – An Interview With Bec Hughes
LIFE, LOVES, BUSINESS AND CREATIVITY - AN INTERVIEW WITH BEC HUGHESEPISODE 1In this very first episode of The C Word Podcast, I thought I’d try something a bit cute and quirky, or maybe it’s just a...
How to Grow a Creative Business
How do you grow a creative business? It’s the question on every creative business owner’s lips. Here are my 5 key sustainable growth pillars.
Becky blew us away with the work she did for our rebrand. Her ability to bring to life what was in our heads and hearts and make it so impactful was mind blowing. Alongside this her execution in creating and delivering assets, managing timelines and directing our team went beyond our expectations. She is seriously one of the most impressive people we’ve worked with! She truly got us and this project like no one else.
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