Brand Insight & Inspo
The complete rebrand roadmap
My 7 step framework that will keep you on track to achieve a transformational rebrand that meets all of your expectations.
12 mistakes that will damage your brand
Are you sabotaging your business success? This is the essential guide to removing the barriers and building a brand that drives business growth.
When it comes to presenting your creative work, your confidence can sometimes escape you. Whether it’s graphic design options, web designs or copy drafts, it can be daunting to share your work and have someone else judge it. Here are my 12 steps to feeling total confidence in your creative work.
IS CANVA DAMAGING YOUR BRAND? EPISODE 6 In this episode of the podcast I ask the question, ‘Is Canva Damaging Your Brand’? I can already hear the gasps reverberating throughout Australia and beyond!...
This is probably an unpopular opinion… but there is a chance that your beloved Canva is damaging your brand. First, I want to be very clear that I think Canva is an amazing tool. But, when not handled with care and used appropriately, the reliance on any template-based platform is a slippery slope to same-y street.
I’ve been there myself, working what feels like endless hours, juggling client requests and moving targets. Only to find that the effort put in does not seem to match the money left to show for it. In this article, I share 4 strategies to help you increase your profit.
THE POWER OF BRAND ASSOCIATION - A MASTERCLASS BY STRANGER THINGS EPISODE 5In this episode of The C Word Podcast, I talk about brand association and the ingenious collaboration between Stranger...
The Stranger Things – Kate Bush phenomenon is a brand association masterclass. Read about why this nailed the brief and what we can take from it when harnessing the power of brand association for ourselves.
BUSTING THE MYTHS ABOUT CREATIVE BUSINESS GROWTH EPISODE 4 In today’s episode I’ll be chatting to you solo, and I’ll be doing a bit of myth-busting about creative business growth. I’ve taken some...
7 STRATEGIES TO PLUMP THE PROFIT IN YOUR CREATIVE BUSINESSEPISODE 1In today’s episode of The C Word podcast, I’ll be diving into some solid strategies to help you increase your creative business...
THE MAGIC THAT HAPPENS WHEN CREATIVE & BUSINESS MEETEPISODE 2In this episode of The C Word Podcast, I’m talking about the magic that happens when creative and business meet. This is something...
LIFE, LOVES, BUSINESS AND CREATIVITY - AN INTERVIEW WITH BEC HUGHESEPISODE 1In this very first episode of The C Word Podcast, I thought I’d try something a bit cute and quirky, or maybe it’s just a...
How do you grow a creative business? It’s the question on every creative business owner’s lips. Here are my 5 key sustainable growth pillars.
When a client doesn’t like your designs, it can be a difficult pill to swallow. Here are 7 things you can do to get the project back on track.
Setting healthy boundaries is one of the trickiest things to do. In this article I look at why and share a simple but effective method to draw a solid line in the sand.
Brand Cultivation is a hugely important part of brand management. It refers to the practices, processes and mindset that nurture and protect your brand’s growth potential.
If you’re in Australia, I’m sure you know, Monday 18th October 2021 was dubbed ‘freedom day’ in NSW. I live in Sydney, so in theory I should have been racing to Kmart to stock up on storage jars and then gorging on nigiri at the local sushi train.
Becky blew us away with the work she did for our rebrand. Her ability to bring to life what was in our heads and hearts and make it so impactful was mind blowing. Alongside this her execution in creating and delivering assets, managing timelines and directing our team went beyond our expectations. She is seriously one of the most impressive people we’ve worked with! She truly got us and this project like no one else.