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Brand Strategy and Design Strategy

CONNECTING THE DOTS BETWEEN BRAND STRATEGY, DESIGN STRATEGY & BRAND DESIGN

EPISODE 51

In this episode of The C Word, I step through the 3 elements of Brand Creation:

1) Brand Strategy

2) Design Strategy

3) Brand Design

Understanding and then leveraging these 3 distinct stages and skill sets is an important opportunity for design businesses. I share:

• The purpose of each stage and how they differ

• What brand strategy actually is

• The building blocks of a comprehensive design strategy

• How the 3 stages interlock to create a powerful brand outcome

• How you can leverage them to create more value in your design business

Enjoy!

Bec x

 

RELATED EPISODES

Episode 30 – 3 Words to that will Increase Your Value as a Designer

Episode 16 – Are You Missing the Opportunity to Sell Strategy

 

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WORKING WITH ME IN 2023

If you’re ready to connect with me on a deeper level this year and work together, there are 2 ways you can do that:

1:1 Creative Insider Business Coaching… visit bechughes.com/business-coach-for-creatives

The Creative Value Incubator… visit bechughes.com/incubator/

 

 

Bec Hughes | Mentor to Designers and Creatives

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