CONNECTING THE DOTS BETWEEN BRAND STRATEGY, DESIGN STRATEGY & BRAND DESIGN
EPISODE 51
In this episode of The C Word, I step through the 3 elements of Brand Creation:
1) Brand Strategy
2) Design Strategy
3) Brand Design
Understanding and then leveraging these 3 distinct stages and skill sets is an important opportunity for design businesses. I share:
• The purpose of each stage and how they differ
• What brand strategy actually is
• The building blocks of a comprehensive design strategy
• How the 3 stages interlock to create a powerful brand outcome
• How you can leverage them to create more value in your design business
Enjoy!
Bec x
RELATED EPISODES
Episode 30 – 3 Words to that will Increase Your Value as a Designer
Episode 16 – Are You Missing the Opportunity to Sell Strategy
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