The Brand Method
The unwanky hybrid learning & mentoring program for established designers ready to grow a high-ticket brand strategy service, lead clients and create more impact.
Watch this video to discover how you can increase project fees by 50%+ and make brand strategy your competitive advantage in 6 weeks
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In this short intro I cover…
• Why there has never been a better time to up-skill in brand strategy
• What other designers have achieved after investing in the The Brand Method
• What you need to learn to make strategy feel less complex and overwhelming
• The exact steps that have helped designers just like you confidently delivering brand strategy
• Bonuses, inclusions and what to expect when you enrol
Learn to lead better projects with confidence, sell the value of your work, deliver bigger impact and charge for your thinking.
Enrol today and in 6 weeks time you will have a high-ticket brand strategy offer installed in your business.
Click the button below and start your brand strategist era upgrade.
Make your money back with your first 1-2 clients
Brand strategy for the win!
The Brand Method demystifies, simplifies, and un-wankifies brand strategy for designers.
Create a high value income stream that will increase your revenue by 30-50% plus
No need to take on extra clients, this is a value over volume business model
Become a sought-after brand consultant with clients who trust your expertise
Feel recognised and valued for the impact and quality of your work
Trust in your process and knowledge, and stop doubting your abilities
IS THIS RIGHT FOR YOU?
The Brand Method is for established brand designers – in your own business, a studio, or solo – ready to set yourself apart in the design community with a brand strategy offer.
Whether you’re new to brand strategy or you want to sharpen and expand your current skills, this is for you.
BEC MORRIS – BEC MORRIS DESIGN
“The Brand Method has completely transformed the way I approach branding.”
It’s made me rethink how I position myself and the services I offer as a brand designer. The course was clear, practical, and helped me focus on what my clients really need, not just what they think they want. What stood out most was how The Brand Method goes beyond just creating a design brief – it’s about building an actionable playbook that my clients will actually use to help their business succeed. We’re talking clear, concise, and actionable insights – not endless paragraphs of copy or brand strategy jargon that get tossed in a drawer and forgotten.
Bec teaches you how to craft a compelling brand narrative that seamlessly sells the strategy, from initial research through to insights, opportunities, and the final visual outputs. Thanks to The Brand Method, I’m now attracting higher-value clients who truly understand and appreciate the importance of design and strategy.
“I finally feel confident that I’m offering something truly valuable that will make a lasting impact on the businesses I work with.”
Join more than 270 designers who’ve built a brand strategy offer
DESIGNED FOR DESIGNERS
The Brand Method is tailored specifically to brand designers. It fits your way of working, and what your clients need to get the very best results. No padding or fillers here friends.
The house rules…
Brand strategy does not need to take 8 weeks
More time in doesn’t mean more value out. 8 weeks of strategy at $20k, $30k, even $40k makes sense for bigger agency. But for most designers and their clients it’s bloated and impractical. In The Brand Method you create a streamlined service that can be delivered in 3 weeks, with space in between for day dreaming and matcha.
50-page yawn-inducing decks are not welcome here
If it can’t be explained on a page the strategy is already broken. You can keep your 1200 word avatars and list of 8 values! The Brand Method is based on my One Page Brand Strat framework. Trust me when you say it’s all your clients have ever needed or wanted.
If you want brand snobbery you’ll be out faster than you can say ‘archetypes’
No one wants your brand onion, your 12 archetypes, or your holistic brand culture paradigm, Richard. There’s no fluff, academia or in-depth white papers. This is a relevant, relatable brand and business direction you and your client can understand and action.
p.s. Promise I won’t really kick you out, but we might need a little heart-to-heart.
“The Brand Method has had the most immediate and tangible impact on both me and my business.”
What sets this course apart is Bec herself. She’s right there with you every step of the way – through regular emails and consistent live Q&A sessions that feel intimate and supportive rather than overwhelming.
Her approach is refreshingly relatable and honest. You can tell she genuinely wants to share her knowledge and experience to help others grow, not just deliver content and disappear. Her delivery and content create such a genuine connection that I really feel I know Bec personally – something I’ve never experienced with other online courses.
The course structure is brilliantly designed with realistic, actionable tasks that guide you through the process without leaving you feeling lost or overwhelmed.
What really speaks to the quality of the course is that I keep wanting to return to Bec’s material. It’s become a resource I reference regularly, not just something I completed and moved on from.
If you’re looking for a course that combines expert knowledge with genuine mentorship and delivers real results, I can’t recommend Bec’s brand strategy course highly enough.
“I found myself growing in confidence as I worked through each level, genuinely levelling up my brand strategy process in a way that I can immediately apply with clients.”
Fuss-Free Brand Strat System
Brand Strategy got super wanky. Or maybe it’s always been like that?
Either way, it certainly doesn’t need to be.
Over more than 2 decades in the field of brand creation, I’ve wrangled complex frameworks, long-winded white papers, and countless strongly held opinions on what brand strategy is and how it should be created.
The single uncompromising conclusion I’ve come to? It needs to be simplified, demystified and unwankified so it’s far more accessible to the thinkers who create it and the teams who use it.
That’s my goal with the ‘Fuss-Free Brand Strat System’. A simple usable brand strategy A-Z so you can all reap the rewards of strategy and future-proof your design business.
From Blank Sheet to Brilliant Brand Strategy
What you’ll learn in your first 6 weeks in The Brand Method
Week 1 / Streamlined Springboard
Set your brand strategy project up for success, and build trust and deeper bonds with your client, with a process to gather all the foundational information you need:
• Implement a simple, focused onboarding questionnaire minus the flex
• Run an effective insight gathering session with your client
Week 2 / Five Factors Research
Take a deep-dive into your client’s world to gain the compelling insights that inform a solid brand strategy:
• Learn my Five Factors Research system
• Use brand auditing, industry semiotics and interview techniques to make your research streamlined and focused
• Partner with AI to replay research findings for your client
Week 3 / Fast Filtering
Curate your research clearly and succinctly and filter the insights in a logical format to build the foundational rationale for the strategic direction:
• Use my 8 category Fast Filtering tool to sort the information you need from the fluff you don’t
• Complete a real business case study to embed the theory into practice
Week 4 / Simple Strategy
Turn your research into a purposeful and actionable strategy that will give your client the clarity they crave:
• Learn my simple one page brand strategy framework to create a narrative your client will love
• Leverage AI to build valuable, insight-guided outputs quickly
Week 5 / Co-creation Workshop
Stress-test your initial insights with your client and co-create the brand direction together:
• A simple brand insights workshop to explore with your client and get their buy-in
• Learn co-creation principles so you can confidently guide your client to a direction everyone loves
Week 6 / Creative Kick-Start
Turn strategy into solutions with a process to define the voice and visual direction inspired by the strategy:
• Get the template to front-end your brand guidelines document with the strategy
• Learn a simple tone of voice tool
• Use my design strategy diamond approach to streamline the design process
The confidence to call yourself a brand strategist
“I’m beyond proud to have completed this incredible 6-week brand strategy course with Bec Hughes. The insights I gained have genuinely transformed my approach. From in-depth strategies to practical tools, this course has elevated my skills and given me the confidence to create more purposefully impactful designs.”
Gels Flores, Gels Design
“Bec is the queen of brand strategy so it was a no brainer to kick off The Brand Method course with her. My goal was to further support my clients with brand strategy and the course delivered an easy to follow framework which I can implement into my studio process. Bec is an amazing teacher and the course was jam packed with her 20 years of expertise in this area! Thanks brainiac Bec!!”
Laura Duncan, The Design Room
“Bec, I’m truly very grateful for your course – true value for money. I feel empowered. Thank you for the depth and refinement you’ve put into the resources. I never imagined I could confidently offer brand strategy as a service. It always felt like something reserved for the “special few.” This course has truly boosted my confidence.”
Noor Adel, Noad Design
How it works
What you can expect from your time in The Brand Method
Course Content
• 6 on-demand lessons over the first 6 weeks to learn at your own pace
• 6 months access from when you enrol
• Real case studies and learning activities so you can practice and embed the learning
• Bonus masterclasses and walk-throughs to demonstrate the tools and activities in action
Templates & Resources
• AI Powered Brand Strategy Prompt Kit to help filter, simplify and amplify your work
• A process and format to run a professional brand strategy workshop with your client
• Brand strategy questionnaire template
• Brand strategy presentation template and handover document to plug and play in your business
• Checklists, discussion guides and resources so you have the ‘how’ as well as the ‘what’ to get up and running quickly
Mentoring
• Welcome call to ensure you get the most from the program
• 2 live Q&As each month (EU/UK/PT & AUS/NZ timezones) to support your learning throughout the program
• Online community for daily support
• Tailored one-on-one mentoring session with me to support you on your brand strategy journey
AMPLIFIED BY AI
The Brand Method is supported by AI tools and prompts to make the process efficient, profitable and streamlined.
Not good with words or worried this will add too much to your workload? In The Brand Method we collaborate thoughtfully and intentionally with AI to help you go deeper and broader, save time, and get past the blank sheet of paper.
Filter
Custom AI prompts will help you extract the most compelling and necessary information so you can confidently cut to the chase.
Simplify
Simple speaks volumes. Harness AI to make your brand strategy as simple and accessible as possible.
Accelerate
Brand strategy is an investment, it takes time. And that time should be invested in the right places whilst AI helps speed up the rest.
This isn’t like other business courses. It’s a skills development program that will keep giving you returns for years to come.
IS THIS RIGHT FOR YOU
You’ll love The Brand Method if you…
Want to learn a solid brand strategy process, whether you’re new to strategy or expanding your existing offer
Want to up level your skills and your impact
Are willing to challenge yourself, ask questions and immerse yourself in brand strategy
Already have commercial experience as a brand designer
Have already worked directly with branding clients in your own business or a studio
This isn’t a good fit if you…
Want a quick fix to offer strategy in a few hours using AI
Don’t want to change your approach or do things differently
Are not open to challenging yourself, and don’t want commit the time to learning a new skill
Are a recent graduate or student, or you’re new to brand design and haven’t worked on any clients/projects yet
Have no client pipeline and you’re struggling to make an income from design
Your Brand Strategy Mentor
Hey, I’m Bec, and I’ve helped more than 270 designers build a brand strategy offer in their business
I’ve spent more than 25 years in the brand and design industry. I’ve worked in the UK, Europe, Asia and Australia on some of the biggest name brands… Unilever, Nestle, Pepsico, Woolworths, Tesco, to name a few.
During that time, I noticed a disconnect in our industry. All businesses need brand strategy, but it’s so inaccessible to small and micro businesses, and the creators they work with. It’s way too wanky!
So I evolved my own approach and turned it into a system I know clients love and designers can master.
Join me in The Brand Method and be part of the future of brand design.
“Before taking Bec Hughes’ Brand Method course, my brand strategy process felt intuitive but inconsistent. This course changed everything. It provided me with a structured, step-by-step approach that still allows for creativity, but with a solid strategy framework.
Bec’s teaching approach is clear, practical, and refreshingly real. Adopting what I learned gave me the confidence I didn’t realise I was missing. It’s elevated both my process and my client experience.
Investing in The Brand Method was a game-changer for my business. If you’re a designer or studio wanting to confidently offer brand strategy—or refine what you’re already doing—this course is a must.”
Sarah Cowan, Light & Dark Creative Studio
Choose your option
The world of design is crowded, and clients are looking for the promise of more meaningful value for their investment. There has never been a better time to expand your value and your skillset with brand strategy.
Pay-In-Full
AU$1975*
Get 1 month FREE
**APPROX US$1410 / £1057 / €1215
Pay-As-You-Go
AU$395* p/month x 6
Total investment $AU2370
**APPROX US$285 / £210 / €240
*All prices include GST if you’re in Australia. For purchases outside Australia, additional taxes may apply in line with your location and will be added at check-out.
**Foreign currencies are approximate and subject to exchange rates at the time of purchase.
Do you have questions? You’ll find answers here.
What actually is The Brand Method?
The Brand Method is a 6-month online program for experienced designers who want to learn a simple but not basic brand strategy method, to future-proof their creative business, charge more for what they do, and have more impact with their work. It’s not a bloated strategy course for corporate level clients. But it doesn’t skim over the hard bits and leave huge gaps either. It goes deep into the frameworks and steps to actually do it.
What is a hybrid online learning & mentoring program?
It combines the best of both worlds: self-paced, structured lessons, plus in-person mentoring and personalised support to answer your specific questions whenever you need.
Who is it for?
This is for brand designers who already have experience delivering brand identity solutions for clients, and have a strong creative offer. You might be a solo designer, run your own agency, or be part of a studio. This isn’t about time served, but it is about experience gained as a brand designer. It won’t suit someone who hasn’t worked on a live brand identity project yet.
How much does The Brand Method cost?
The current investment as of May 2026 is AU$1975 if you pay in full – which includes 1 month FREE. There are also options to spread the payments over 6 months for AU$395 or access the course content only for AU$1300.
I would expect you to get that investment back with your first 1-2 clients and then after that, every additional dollar you can charge as a result of your new skills is cream on top.
The return from The Brand Method is compounding, meaning the more you develop your skills, practice, and embed it in your business, the more you will get in return.
Is the program live or self-paced?
There are 6 modules with resources and pre-recorded lessons that are released weekly over the first 6 weeks of the program. You don’t have to complete them in 6 weeks, you can work through then as many times as you want at your own pace. In addition to these pre-recorded lessons, we have live monthly Q&As so you can ask questions and discuss your experiences.
Do I have to attend the live sessions?
They’re not a requirement but I strongly recommend it. Even if you don’t have questions, it’s always helpful to listen to what your fellow students are thinking and asking, and to feel connected to and supported by a community just like you. The live sessions are the best way to stay accountable and ensure you commit to getting the most from the program.
What time and how often are the live Q&As?
There are 2 live Q&As each month. One at 7pm in Brisbane (AEST) on a Wednesday which is 10am in London (BST) on a Wednesday. The other is at 9am in Brisbane (AEST) on a Thursday.
Use this link to set the Brisbane time (AEST) and add your own timezone.
What if I have questions between the live Q&As?
The Brand Method private online community is where you get daily support. You can ask questions whenever you need and I’ll get back to you within 24 hours Monday – Friday. Just remember my timezone is AEST (Australian Eastern Standard Time) so it might be different to yours.
When do I get access to the first module?
The moment you enrol, whether you pay in full or pay as you go, you’ll get the first module straight in your inbox. No need to wait for a live kick-off date, you set-the pace.
You’ll also get a welcome pack with all the details to join the online community, put the live Q&As in your diary, and book in your 1:1 session.
How is the program different from other programs?
There are lots of brand strategy programs you can choose from so I’m grateful you’re considering mine. How is it different? There are a couple of things:
1) It’s created by a designer for designers. I take into account how the design process works and what the worries and skills gaps often are for designers to address those specifically.
2) It’s not a bloated ‘wanky’ course created by a big agency corporate strategist who is just trying to flex and show you how much they know. It’s simple and streamlined, but not basic and superficial.
3) I don’t just love you then leave you. This is not a hands off course that’s leaves you to your own devices. I’m there for the duration of your enrolment to give you individualised encouragement, mentoring and support.
4) It’s a plug and play, end-to-end methodology. Many strategists work off intuition and haven’t ever documented their approach. When they decide to teach what they do, they often fail to translate it into a thorough curriculum that someone can follow step-by-step. So students are left with gaps that the educator’s intuition fills, and they’re not quite sure how to bridge that gap. I’ve spent the last 3 years building and refining The Brand Method curriculum so it not only teaches you how I do it, it takes all of my experience and intuition and turns it into tangible steps, frameworks and models.
How do I get the most from the program?
Great questions! I’m glad you asked. The most important thing is to keep an open-mind. Learning a new skills takes time and it’s normal to resist feeling like a beginner. If you trust the process, commit to immersing yourself, and dedicate the time, you will build your skills and confidence. The support is there for you to use. I can’t drag you to the Q&As or force you to use the community to ask questions. The more you show-up, commit to asking questions, to being curious, and doing the work, the bigger and better the results will be.
How long do I have access to the program for?
You have 6 months access to the video lessons. However all of the resources, templates, guidelines and prompts are yours forever. If you pay in full, you also get The Brand Method A-Z Playbook which is a 50-page textbook version of the entire course in digital format for you to keep and refer to as often as you like.
Will I really be able to deliver brand strategy in 3 weeks?
Yes you will! I don’t believe a profitable brand strategy, suitable for a micro, small or medium business should take 8 weeks or more. It’s not realistic. The Brand Method is based on a 3 week project plan, and I’m confident the process can be delivered in 3 weeks or less once you have all of your systems and templates in place.
How much time will the program take?
Each weekly video lesson is around 45-60 minutes. If you want to watch the lessons as they’re released, make the most of the community, attend the live Q&As/replays, and implement the systems in your business as you go, you’ll need on average 3–5 hours a week for the first 6 week. After that 1-2 hours a week is more than enough to practice, fine-tune and revisit.
This can fit alongside client work and all your other commitments. You just need to schedule in the time to do it. You can black out a morning, dedicate an hour a day for 3 days a week, or use some downtime over the weekend. Whatever works for you. As with all things, your level of investment is up to you. What you put in is what you get out. It will be worth it.
How much access do I get to you Bec?
Another great question.
I’ve been in the 200, 300, even 1000 participant communities, and it’s easy to feel like a number. The course leader can’t possibly get to know each of these individuals.
I’m grateful for everyone who chooses to spend their hard-earned dollary-doos with me. I want to put a face to a name, get to know you, and ensure you know how important your involvement and success is to me.
If you want to have access to me that’s what you’ll get. We can chat every month in the Q&As, connect in the online community and go deeper in your 1:1. You just have to come and find me, I won’t be hiding I promise!
Is there a refund or guarantee?
I don’t like to take hostages! If you join the program and you really don’t like it or don’t feel it’s the right fit for you in the first 14 days, just email me and I’ll refund what you’ve paid, no questions asked. Fun fact, no one, not a single student, had ever asked for their money back.
What results will I get from The Brand Method?
This is not a fluffy mindset course, or a program that promises if you post 4 times a day you’ll make a million dollars. It is not smoke and mirrors! This is an actual skills development program. When you learn what’s in the program, you have the skillset for life, and you can keep selling it over, and over.
Students of The Brand Method have completely restructured their offers, finally felt confident calling themselves a brand strategist, increased their prices by at least 50%+, converted 3/3 high-ticket projects in one week, found confidence and clarity selling brand strategy, been booked out with clients who value a strategic approach, and sold $8k, $12k and $15k projects.
Results vary and it’s very much up to you to embrace the opportunity. Those who commit fully, see results.
Can I learn what's in the program with free and low-cost resources?
I don’t think you can. Yes you can piece something together and call it strategy. But there are a few issues with that.
1) It will take so much longer to get there. And the longer you spend trying to duct tape it all together, the more time you waste where yo you;d have been building your reputation, honing your skills, and earning more.
2) You still won’t know if you’re doing it right. If there’s no one to guide and challenge you, you’ll always have those niggling doubts. Is this really strategy? Is there something else I should be doing? Is everyone else doing it better than me?
THE BRAND BRIEF
Get on the receiving end of 'The Brand Brief'. A monthly muse on what has inspired and interested me in the world of brand and design along with bit-sized doses of insight and inspo for your creative business - Join Us
CONTACT
Email becky@bechughes.com
© BEC HUGHES 2026 | PRIVACY