Join Brand Method and build a profitable brand strategy offer
Make brand strategy the yin to your creative yang in 12 weeks. Learn the methodology, process and tools to confidently deliver industry leading brand solutions.
Learn brand strategy for designers in this mentoring mastermind of 2 parts… Learn and Master
OPTION ONE
LEARN
12 week mastermind to learn the ins and outs of brand strategy covering my unique brand strategy methodology, how to translate brand strategy into design, integrating brand strategy seamlessly into your business and the fundamentals for becoming known as a brand strategist.
JUST THE LEARNING FOR YOU… $2750 INC GST
(PAY IN FULL AND SAVE $100 OR 3 MONTHLY PAYMENTS OF $950)
OPTION TWO
LEARN + MASTER
12 week learning mastermind + 12 weeks mentoring to embed your learning and amplify your confidence, including weekly coaching sessions, guidance and support to build your brand strategy toolkit, asset and live project critiques, and practice case studies.
LEARNING + MASTERY… $5,000* INC GST
(Usually $5,500 / save $500)
(PAY IN FULL AND SAVE $100 OR 6 MONTHLY PAYMENTS OF $850)
Brand strategy for the win!
Brand Strategy is a game changer for your design business.
Want to know why…?
Create a high value income stream that will increase your revenue by 50% plus
No need to take on extra clients, in fact it’s a value over volume business model which can enable to you take on less
Become a sought-after brand strategist and creative leader with clients who trust your expertise
Feel recognised and valued for the quality of your work and the brand outcomes you create
Trust in your process and expertise, and stop doubting your creative abilities
IS THIS RIGHT FOR YOU?
If you’re a designer ready to set yourself apart in the design community, offer more value to your clients, lead the creative process as a trusted and valued expert, and create a profitable business that lasts… you’ve landed in the right place.
Let’s dive a bit deeper
What you’ll LEARN in the first 12 weeks of The Brand Method
CHAPTER ONE / WEEKS 1-3
There’s no fluff, we’ll jump straight into learning a robust Brand Strategy process and methodology.
We’ll cover in detail:
~ The principles of brand strategy and where it fits in the design process
~ My 3 part research methodology
~ 5 important brand strategy tools so you can find the right information, draw conclusions and give a framework to your research
~ Articulating the business and brand objectives for your client
~ How to apply my proprietary brand strategy framework developed over 20 years in the brand and design industry – The Folklore Brand
CHAPTER TWO / WEEKS 4-6
This in’t just about learning and building your brand strategy skillset. The key to success is how you then weave brand strategy into your business with the processes and tools to make it enjoyable and profitable.
We’ll cover in detail:
~ The end-to-end process from initial onboarding, co-creating the brief, the brand strategy workshop, presenting your insights, managing feedback, delivering the final brand playbook
~ The tools you need to confidently generate brand strategy leads
~ Building out and pricing profitable brand strategy revenue streams
CHAPTER THREE / WEEKS 7-9
Brand strategy is about the methodology but it’s also about how you are perceived. You will become a brand strategist filled with self-assurance and conviction ready to take control and lead your client.
We’ll cover in detail:
~ Confidently talking about the value of brand and your approach to brand strategy to define your content & messaging
~ Developing your personal brand profile and authority as a go-to brand strategist
~ Cultivating your Consultant Mindset so you feel confident to lead the client and the brand creation process
CHAPTER FOUR / WEEKS 10-12
This key piece is often missing in brand strategy. You will learn the tools and the skills to translate brand strategy into a high impact, meaningful design solution that your clients understand, love and value.
We’ll cover in detail:
~ The 2 essential strategies that should follow your brand strategy before you start the design process: Narrative Strategy and Design Strategy
~ My Impactful Design Framework which allows you to work through a structured and proven process to give you an abundance of creative inspiration and deliver design concepts that clearly link back to the strategy
~ A strategic process for approaching brand naming, no blank sheet of paper necessary!
Embedding and amplifying what you’ve learned
What you’ll MASTER in a further 12 weeks of mentoring
WHAT’S INCLUDED
Weekly 60 minute coaching calls
to answer your questions, support you to make progress and keep you accountable
A library of practice case studies
to work on to develop your skills and confidence
3 live project critiques
to help guide application of your learnings in real world scenarios
3 brand strategy asset critiques
to help you build your brand strategy marketing & sales toolkit e.g. service web page, brand proposal, brand strategy workshop framework, brand strategy focused lead magnet or anything else you choose to prioritise
Business planning & goal setting framework
to set measurable / tangible actions to make this happen and keep you accountable
WHAT YOU’LL WALK AWAY WITH
Add brand strategist to your job title!
The confidence to step-up and own your positioning as a brand strategist
A reliable, robust step-by-step process
you can follow each and every time to deliver results for your clients
Practical assets to back you up
The tools and the messaging to talk about brand with authority
A profitable revenue stream
you can sell over and over to grow your business
A renewed love for your business
in which you feel in control of the process, clients and creative output
IT’S WORTH THE INVESTMENT
This isn’t like other business courses… it’s a skills development program that will keep giving you a return for years to come.
INDUSTRY TESTED
This process has been scrutinised and validated by some of the biggest and bolshiest brands. It didn’t fall out of a text book or only get tested on micro brands.
COMPREHENSIVE
The Brand Method teaches you the brand strategy knowledge AND the skills to confidently make it a core part of your business model.
PRACTICAL
This isn’t just top line theory and fluffery. This is about repeatable efficiencies and profit growth. You will get practical know-how to make your money back with your first 1-2 clients.
Your Brand Strategy Expert
I’m not a self taught brand strategist. There’s only so far books and YouTube videos can take you. Really learning the trade takes outside guidance. It doesn’t have to be learned in the classroom, but it can’t be crafted in a vacuum either.
I’ve spent 20 years in the brand and design industry. I’ve working in the UK, Europe, Asia and Australia on some of the biggest name brands… Unilever, Nestle, Pepsico, Woolworths, Tesco, to name a few.
I’ve been mentored by some brilliant brand minds and worked with brand models from the Brand Square, the Brand Onion and the Golden Circle to the Brand Key. I’ve talked brand in big boardrooms and with small and micro business owners.
In that time I’ve redeveloped my own approach to brand strategy based on what works and what I saw as the gaps. My approach is repeatable, predictable and results-focused. Clients enjoy the journey, see the value and reap the rewards.
Now, having created brand strategy solutions for my clients and fine-tuned my approach over 2 decades, all I really want is to share it with you.
Brand strategy is THE game-changer for graphic designers who want to be more than the design doer.
BRAND STRATEGY FLOATS MY BOAT
Maybe it’s a controversial opinion but I don’t think Brand strategy is something you can wing.
And it’s not as simple as a list of values and personality traits that your client shares with you in a questionnaire.
Brand Strategy, done well, is the unseen fuel behind any spot-on brand. You can’t see brand strategy, but when you meet a crystal clear brand that leaps out from the crowd, you know it’s there.
Being the person responsible for creating that kind of impact and value feels pretty damn good.
And here’s the kicker… not only does it push your client well above the parapet, it also does the same for you. You go from producer to consultant. A cost to a valuable investment. Being directed by your clients to being the creative leader. Justifying ever hour and dollar to charging a premium and making no apologies.
So we better get started don’t you think?
A glimpse Inside my brand strategy model
Folklore is a shared narrative to make a message more meaningful, through our shared experiences, hopes, desires and fears as humans.
The Folklore Brand™ calls on the same methods for message sharing that have shaped cultures and communities to build brands that are meaningful. A force for human connection.
So, are we doing this?
The world of design is crowded, and clients are looking for the promise of more meaningful value for their investment. There has never been a better time to make brand strategy your thing.
Join the guest list so you don’t miss out on the mastermind starting on 30 October or if you prefer to chat first you know where to find me…
THE BRAND BRIEF
Get on the receiving end of 'The Brand Brief'. A monthly muse on what has inspired and interested me in the world of brand and design along with bit-sized doses of insight and inspo for your creative business - Join Us
CONTACT
Email becky@bechughes.com
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