by becky.hughes37@gmail.com | Jun 16, 2023 | Blog
BRAND NAMING STRATEGY Brand Naming and What We Can Learn from Specsavers Did anyone notice that Specsavers are now offering hearings aids? I must confess that when I glanced up from Suduko Blocks during a Masterchef commercial break, this news caught my attention. Not...
by becky.hughes37@gmail.com | May 26, 2023 | Blog
DESIGN BUSINESS MARKETING 10 Lead Magnet Ideas for Graphic Designers Why am I sharing lead magnet ideas for graphic designers? Let’s cut to the chase, a lead magnet is an important part of the customer journey from watcher and lurker status to valued client. It allows...
by becky.hughes37@gmail.com | May 19, 2023 | Blog
DESIGN BUSINESS MARKETING The Content Concertina – Easy Ways to Create Content I get it. Creating content has become a huge burden. Whilst it’s necessary in any business today, finding easy ways to create content can feel like a huge pain in the behind. As...
by becky.hughes37@gmail.com | May 9, 2023 | Blog
DESIGN BUSINESS FOUNDATIONS 5 Things to Focus on When Starting Out as a Designpreneur Before we get started, let me just take a moment to define what a designpreneur is. As you may have gathered it’s about more than being a designer. Working as a designer in a studio...
by becky.hughes37@gmail.com | Jun 26, 2022 | Blog
CREATIVE BUSINESS GROWTH 12 Steps to Feeling Confident Presenting Your Creative Work When it comes to presenting your creative work, your confidence can sometimes escape you. Whether it’s graphic design options, web designs or copy drafts, it can be daunting to share...
by becky.hughes37@gmail.com | Jun 19, 2022 | Blog
BRAND BUILDING Unpopular Opinion: Canva is Damaging Your Brand This is probably an unpopular opinion… but there is a chance that your beloved Canva is damaging your brand. Wait what? Hold the phone. This is not what you want to hear right? First, I want to be very...
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