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THE C WORD // EPISODE 90

CHATGPT AND BRAND STRATEGY: CAN YOU OUTSOURCE YOUR CREATIVITY TO AI?

Cover image for the podcast about ChatGPT and Brand Strategy

ChatGPT and Brand Strategy Have Collided

 

With so many tools and custom prompts to support AI generated content and solutions, I want to ask if AI can make you more creative.

It can make you more efficient, perhaps more informed. But as brand designers one of our key messages is the importance of originality and ingenuity in brand, so does ChatGPT and brand strategy compound or undermine this?

How can we use AI as the creative engine and simultaneously stand by that claim?

Does using AI as a tool to create brand strategy undermine our point of difference, turn us into a curator rather than a creator?

In this podcast, I discuss why AI is both a threat and (ironically) a competitive advantage for brand designers.

Bec

 

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Bec Hughes | Mentor to Designers and Creatives

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