FILL YOUR BOOTS
FREE RESOURCES FOR GRAPHIC DESIGNERS
FROM BRAND DESIGNER TO BRAND STRATEGIST
Brand strategy is a game-changer for brand designers. By the end of this workbook, you’ll have a clear, practical 90-day action plan to get you there.
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GET UP TO YOUR ARM PITS IN BRANDS & BRAND STRATEGY IN THE WILD.
THE BRAND BRIEF
Join the brand designers in the know with monthly musings on what has interested, inspired and sometimes irked me in the world of brand and design.
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THE PODCAST FOR DESIGNERS IN BUSINESS
THE C WORD WITH BEC HUGHES
THE C WORD // EPISODE 83MY 5 PILLAR BRAND STRATEGY RESEARCH FRAMEWORKBrand Strategy Mistakes that will Devalue Your Offer as a Designer Brand strategy mistakes aren't a problem as long as you learn from them. In this episode I cover the 7 most common mistakes brand...
THE C WORD // EPISODE 83MY 5 PILLAR BRAND STRATEGY RESEARCH FRAMEWORKBrand Strategy Research Framework That Works In this episode I share my 5 pillar brand strategy research framework: 1) Stakeholder Inputs 2) Brand Audit 3) Competitor Deconstruction 4) Industry...
THE C WORD // EPISODE 82SHOULD DESIGNERS DO BRAND STRATEGY?Should designers do brand strategy? Controversial opinion. You have no business designing brands of any sort, if there isn’t a strategic element to what you do. Brand strategy is not just for the serious...