THE PODCAST FOR DESIGNERS
The C Word Podcast
with Bec Hughes
THE PODCAST FOR DESIGNERS
THE C WORD PODCAST
with Bec Hughes
Find The C Word Podcast for designers on your favourite poddie app
Episode 94 – Email Marketing 101 for Designers
THE C WORD // EPISODE 94EMAIL MARKETING 101 FOR DESIGNERSEmail marketing for designers Email marketing for designers might be seen as unnecessary or even irrelevant. After all we're about pictures...
Episode 93 – When Your Client Doesn’t Value Brand Strategy
THE C WORD // EPISODE 93WHEN YOUR CLIENT DOESN'T VALUE BRAND STRATEGYDo this one thing when your client doesn't value brand strategy One of the top 2 reasons designers share for not consistently...
Episode 92 – Getting Your Work Signed Off First Time
THE C WORD // EPISODE 92GETTING YOUR WORK SIGNED OFF FIRST TIMEGetting your work signed off first time Sometimes the design work just isn't right, but that's not always the case. In this episode I...
Episode 91 – My 3 Shittiest Client Experiences
THE C WORD // EPISODE 91DIFFICULT DESIGN CLIENTS: MY 3 SHITTIEST CLIENT EXPERIENCESDifficult design clients: My 3 shittiest client experiences This episode is part therapy session, part cautionary...
Episode 90 – ChatGPT and Brand Strategy: Can You Outsource Your Creativity to AI
THE C WORD // EPISODE 90CHATGPT AND BRAND STRATEGY: CAN YOU OUTSOURCE YOUR CREATIVITY TO AI?ChatGPT and Brand Strategy Have Collided With so many tools and custom prompts to support AI generated...
Episode 89 – The No1 Reason Your Content Isn’t Connecting with Your Audience
THE C WORD // EPISODE 89THE NO1 REASON YOUR CONTENT ISN'T CONNECTING WITH YOUR AUDIENCEGet Clients with Content Would you rather lots of engagement with your content from people who will never buy...
Episode 88 – What to Include in a Brand Strategy Presentation
THE C WORD // EPISODE 88 WHAT TO INCLUDE IN A BRAND STRATEGY PRESENTATION What to include in a brand strategy presentation Not sure what to include in a brand strategy presentation? Well, this is...
Episode 87 – Your Worth vs Your Value
THE C WORD // EPISODE 87 CHARGE YOUR WORTH vs YOUR VALUE Charge your worth is meaningless In this episode I'm calling out the 'charge your worth' messaging that is infecting the coaching space. ...
Episode 86 – Creaticise Your Life: What Inspires Creativity
THE C WORD // EPISODE 86CREATICISE YOUR LIFE What inspires creativity? In this episode, I pick apart into what inspires and fuels my creativity day-to-day. You might have heard of the phrase...
Episode 85 – Your Big Fish Offer
THE C WORD // EPISODE 85YOUR BIG FISH OFFER - NICHING FOR DESIGNERSNiching for designers - how to be a big fish in a small pond If you want to stand out, cut-through, have high perceived value and...
Episode 84 – The 7 Brand Strategy Mistakes Devaluing Your Offer
THE C WORD // EPISODE 84 MY 5 PILLAR BRAND STRATEGY RESEARCH FRAMEWORKBrand Strategy Mistakes that will Devalue Your Offer as a Designer Brand strategy mistakes aren't a problem as long as you...
Episode 83 – My 5 Pillar Brand Strategy Research Framework
THE C WORD // EPISODE 83MY 5 PILLAR BRAND STRATEGY RESEARCH FRAMEWORKBrand Strategy Research Framework That Works In this episode I share my 5 pillar brand strategy research framework: 1)...
Episode 82 – Should Designers Do Brand Strategy?
THE C WORD // EPISODE 82SHOULD DESIGNERS DO BRAND STRATEGY?Should designers do brand strategy? Controversial opinion. You have no business designing brands of any sort, if there isn’t a strategic...
Episode 81 – Uncomplicating Business: 4 Places to Focus Your Energy
THE C WORD // EPISODE 81UNCOMPLICATING BUSINESS:4 PLACES TO FOCUS YOUR ENERGYWhere to focus in business I’m craving simplicity in my design business, which made me think maybe you are too. So I...
Episode 80 – I Said What I Said: My Flavour for 2024
EPISODE 80 I SAID WHAT I SAID: MY FLAVOUR AND CHOOSING A WORD FOR 2024 Choosing a word for 2024 This episode of The C Word is a reflection on: 1) My word for the year in 2023 and 2022 2) Choosing...
THE BRAND BRIEF
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CONTACT
Email becky@bechughes.com
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