The C Word Podcast

CONNECTING THE DOTS BETWEEN BRAND STRATEGY, DESIGN STRATEGY & BRAND DESIGNEPISODE 51In this episode of The C Word, I step through the 3 elements of Brand Creation: 1) Brand Strategy 2) Design...

KNOWING WHEN TO SAY NO TO A PROSPECTIVE CLIENTEPISODE 50 When to say no to a client, particularly a prospect!? It's a tricky one. But something most designers will realise at some stage in business...

REFLECTIONS ON BEING A FEMALE CREATIVE ON INTERNATIONAL WOMEN'S DAYEPISODE 49 In this off-the-cuff, reflective episode of The C Word Podcast, I explore my very personal musings on what it is to be a...

BEYOND SOCIALS: DIGITAL MARKETING INSPIRATION WITH MARYANNE AMIESEPISODE 48 Digital Marketing is probably highest on most business owners priority lists. For some it's an exciting, evolving...

COMMUNICATE YOUR VALUE: WHAT, HOW AND WHEREEPISODE 47 How do you communicate your value as a designer? It's a question that comes up a lot amongst the designers I connect with. Being able to...

A CLIENT OFF-BOARDING THAT 'FUTURE-EXPANDS' YOUR BUSINESSEPISODE 46 We all know about client onboarding but what about client off-boarding? It's sometimes the poorer cousin of the onboarding, but an...

IF YOU'RE NOT EARNING 100K YOU'RE NOT SUCCESSFULEPISODE 45 If you're not earning 100k you're not successful! Of course I don't belief that to be true. Because no one can tell you what you should be...

WHAT DOES IT ACTUALLY MEAN TO 'SHOW UP' IN YOUR BUSINESS?EPISODE 44 I hear it all the time that you need to ‘show up’ in your business, in your marketing and for your audience. And I wanted to pick...

THE CLIENT CENTRED BUSINESS MODEL IS BROKENEPISODE 43In this episode of the C Word Podcast I want to challenge one of the most ingrained concepts in the creative industry, and that is the client...

9 WAYS TO JUMP START YOUR REVENUE WHEN YOU'RE QUIETEPISODE 42In this episode of The C Word podcast I get super practical with 9 ways to jump start things and make revenue when you're quiet. Most...

A GAME-CHANGER FOR EVERY DESIGN BUSINESSEPISODE 41Presenting your design work in person is something I think many designers are reluctant to do. In today's episode I'm sharing my thoughts on this...

CHOOSING A WORD FOR THE YEAR: WHERE I LANDED AND WHYEPISODE 40Is choosing a word for the year and being guided by it for the full 12 months something you do? Or does it seem like pointless nonsense...

A D&M: MY PERSONAL REFLECTIONS ON 2022EPISODE 39Welcome to Episode 39 of The C Word Podcast. As we ponder on whether the Christmas ham is still safe to eat, and wonder what day of the week it...

TAKING STRESS-FREE TIME AWAY FROM YOUR BUSINESSEPISODE 38Closing your business for Christmas or any holiday can get stressful. It often feels like that break away has to be hard-earned. But why...

'THE RULE OF ONE' - GOAL SETTING MADE SIMPLEREPISODE 37How are you feeling about 2023 goal setting? Getting clear around what you want to achieve and how you get there is kind of important in...