Set yourself apart with the strategic insights your clients actually want 

Feel confident and self-assured with a simple, logical model to follow

Position yourself as a strategic thinker and high value brand creator

After this 60 minute masterclass, you’ll be able to create this essential brand strategy fundamental for your clients.

I’ll cover…

~ Why positioning is the most important brand strategy skill you can’t be without

~ 2 essential factors that come together to create positioning, even for the biggest brands

~ How to identify and define the competitive difference for your clients’ brands 

~ Explaining positioning in a way that’s logical and engaging

Branders working with clients to create and grow their brand, this is for you.

Whether you’re new to brand strategy or you already have an offer you want to sharpen up, you’re amongst your people here.

What do you need to know?

Well I’ll just try to keep it short and sweet!

Brand strategy is what I do. Sharing with others is what I love. Seeing creatives increase their value is what I care about (not the only thing, but you don’t need to know about my strange addictions).

My deep and dark past looks like global brand consultancies, International brands, teams of creatives and clients of all shapes and sizes.

Yep, I’ve been around the traps – yikes that makes me sound old and sad! But age, and more importantly experience, has some benefits. One being I think I’ve got some gold nuggets to share with you.

I don’t believe in preaching what I haven’t practised or teaching people things I haven’t mastered myself. I don’t subscribe to grandiose claims, empty promises or miracle cures.

I do believe being able to have confident brand conversations is a game-changer for creatives who want to be more valuable.

Already know you want to up-skill in brand strategy?

Alrightie then.