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Ready & Raring to Rebrand

Are you ready to transform your business through an impactful rebrand that will deliver results for the long-term?

In this 5-week program, we’ll do the essential work that needs to happen before you start working with a brand designer or agency.

This will nail the brand strategy and project planning groundwork to ensure your rebrand project and your business are set-up for success.

Ready & Raring to Rebrand

Are you ready to transform your business through an impactful rebrand that will deliver results for the long-term?

In this 5-week program, we’ll do the essential work that needs to happen before you start working with a brand designer or agency.

This will nail the brand strategy and project planning groundwork to ensure your rebrand project and your business are set-up for success.

Ready & Raring to Rebrand is a 5-week program that will set you up for success. Giving you the mindset, strategic clarity, planning tools and confidence to get exactly what you want and what your business needs from your rebrand.

Clear goals and a standout brand strategy to create a beautiful brand you love that delivers the wins and growth you want

 A crystal clear roadmap with your budget expectations, timeline and deliverables – no nasty surprises!

 Absolute confidence to manage the process and your creative team like a pro so you love every minute of your transformation

I will be kicking off the very first Ready & Raring to Rebrand on 26 July 2021.

If you’d like to know more jump on the waitlist. You’ll be part of the inner circle and the first to know about my keen bean bonus*.

*A 45 minute 1:1 brand session with me to use at any point during the 5 week program (valued at $300).

So you suspect your brand needs some tlc? But doing anything about it just seems too daunting and overwhelming.

A rebrand can be exciting, full of possibility and new beginnings. An opportunity to right past wrongs!

But…

What if it’s a flop and you should have just stayed where you were? What if you waste tonnes of money for nothing? How will you find the time to manage it with everything that’s already on your to do list?

So many worries, but don’t worry…

What if you could pirouette into your rebrand with complete confidence?

 

Manage the flow knowing you will get a result you love, the ROI you deserve and move the dial in your business?

Here’s what you’ll have by the end of the program…

> A transformational brand strategy that is unique to your brand

> A professional creative brief that covers all bases and leaves nothing up to chance

> Clarity on the people and skills you’ll need to support you and when

> An unshakeable understanding of why you’re doing this, what you want to achieve and what success will look like

> A crystal clear project plan including your budget, steps and timeline so there are no nasty surprises along the way

> Ready to make decisions and manage the people and process with a confident, decisive mindset

> The skills to confidently and professionally define, brief, manage and get the right outcome in any outsourced project in the future

This is not for the DIYers, it’s for you if…

> You’re committed to investing in your brand with the right people and want to put your best foot forward

> You’re ready to grow and scale but suspect your brand is holding you back

> You feel overwhelmed at the thought of tackling a rebrand but you know it’s what’s needed

> You want to feel in control of the rebrand process, deliverables and budget so you get exactly what you want from the team you choose

> You’ve been here before and this time you want a brand that delivers all of the answers

> You want to a brand with strategic depth that will connect with your perfect people and clearly communicate your value

What’s on the inside…?

This is all about giving you confidence and clarity to start your rebrand, manage it like a pro and come out the other side feeling great about the result. Across 5 weeks we will work through 4 modules that bring together my five EPICC fundamentals for a smooth, successful, game-changing rebrand.

Video Content

Across the 5 weeks you will gain access to video content for each of the 4 modules stepping you through the theory and practical application of the content.

Workbooks

Each modules will be accompanied by simple, intuitive step-by step guides to work through so you can apply the learnings to your own rebrand

Document Templates

You will get working templates in Word and Powerpoint, including my Winning Brand Brief template so you can jump straight into doing

Live Q&A

I want you to get the results you deserve. To support each module, we will have a weekly live 45 minute Q&A so you can ask questions and share

Your investment in rocking your rebrand

$697 + GST for 3 months access

The real value…

5 live 45 minute group sessions with me ($1500) +

Access to The Brand Edit strategy framework usually only available to 1:1 clients ($2500) +

3 Months Course Access ($1675) +

My Winning Creative Brief Template ($75) +

A smooth rebrand & transformational brand (priceless)

= $5750 + GST (and then some!)

PLUS an epic bonus* for the first 3 keen beans who enrol when doors open.

*A 45 minute 1:1 brand session with me to use at any point during the 5 week program (valued at $300).

The five pillars of my EPICC Ethos for a smooth and successful rebrand…

Expectations

Ensure everything is aligned to what you want to achieve

Process

A roadmap with clear steps, budgets and outcomes

Insight

Relevant, robust, actionable strategic clarity

Chemistry

Good vibes all round with the right attitude and an aligned team

Creativity

What is affectionately known as the wow factor when it all comes together!

Who am I…?

I’m Bec Hughes, and I’m a Brand Strategist, Creator and Mentor. I love seeing businesses emerge at the completion of a rebrand knowing that something huge has shifted!

Over the past 2 decades, I’ve created the strategy, managed the process and delivered the creative product for literally hundreds of rebrands. In that time, I‘ve learned a lot about what makes or breaks a rebrand. I’ve seen every mistake, every roadblock and every failed outcome. And now I’ve package that knowledge up so you can benefit from my experience.

I a rare combination of skills… strategy, design and project management. When it comes to brand, particularly the business of rebranding, I’m your person!

Who am I…?

I’m Bec Hughes, and I’m a Brand Strategist, Creator and Mentor. I love seeing businesses emerge at the completion of a rebrand knowing that something huge has shifted!

Over the past 2 decades, I’ve created the strategy, managed the process and delivered the creative product for literally hundreds of rebrands. In that time, I‘ve learned a lot about what makes or breaks a rebrand. I’ve seen every mistake, every roadblock and every failed outcome. And now I’ve package that knowledge up so you can benefit from my experience.

I a rare combination of skills… strategy, design and project management. When it comes to brand, particularly the business of rebranding, I’m your person!

Since my rebrand I have had so much positive feedback for my website and I’m so confident about my message and my design direction. However, the most significant impact has been the instantaneous uplift in the value of each customer order – it has literally tripled. I have absolute certainly that this is because my newly defined and expressed brand, thanks to Becky Hughes, is now attracting our perfect prospect!

– Kate Berry

Just Gorgeous Things

Becky blew us away with the work she did for our rebrand. Her ability to bring to life what was in our heads and hearts and make it so impactful was mind blowing. Alongside this her execution in creating and delivering assets, managing timelines and directing our team went beyond our expectations. She is seriously one of the most impressive people we’ve worked with! She truly got us and this project like no one else.

– Anna Jonak

The Elevatory

The rebrand exercise we invested in with Becky Hughes is without a doubt paying off and it’s a key ingredient to our business surviving and continuing to pull in ideal clients in the otherwise challenging time of Covid19. We went through the whole journey, from Brand Story, designing a new logo, new website, brochures and business cards.

Becky did not just design us a new look. The preparation and journey she took us through in the initial stages of the project opened our eyes to the narrative we needed to use in order to speak to our target market. Since Becky’s work on our business, we are confident when we communicate with a potential client and have a brand that is unique to the industry we operate in. We have been approached by several high profile affiliates and have no doubt that has been influenced strongly by our new more connected brand presence.

– Zahirah Ismail

Home of Visas

Your investment in rocking your rebrand

$697 + GST for 3 months access

The real value…

5 live 45 minute group sessions with me ($1500) +

Access to The Brand Edit strategy framework usually only available to 1:1 clients ($2500) +

3 Months Course Access ($1675) +

My Winning Creative Brief Template ($75) +

A smooth rebrand & transformational brand (priceless)

= $5750 + GST (and then some!)

PLUS an epic bonus* for the first 3 keen beans who enrol when doors open.

*A 45 minute 1:1 brand session with me to use at any point during the 5 week program (valued at $300).

© Becky Hughes 2021   |   All fees listed are Australian Dollars