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A rebrand done right will transform your business.

In just 5 fabulous weeks we’ll do the brand strategy and project planning pre-work to ensure your rebrand project is a total success:

All the ingredients you need to create a beautiful brand you love, that also delivers results

Clear goals and a standout brand strategy so you create a brand that looks great and delivers the wins and growth you want

A crystal clear roadmap with your budget expectations, timeline and deliverables – no nasty surprises!

Absolute confidence to manage the process and your creative team like a pro so you love every minute of your transformation

A rebrand done right will transform your business.

In just 5 fabulous weeks we’ll do the brand strategy and project planning pre-work to ensure your rebrand project is a total success:

All the ingredients you need to create a beautiful brand you love, that also delivers results

Clear goals and a standout brand strategy so you create a brand that looks great and delivers the wins and growth you want

A crystal clear roadmap with your budget expectations, timeline and deliverables – no nasty surprises!

Absolute confidence to manage the process and your creative team like a pro so you love every minute of your transformation

Ready & Raring to Rebrand is a 5-week program that will set you up for success. Giving you the mindset, strategic clarity, planning tools and confidence to get exactly what you want and what your business needs.

I will be kicking off the very first Ready & Raring to Rebrand on 26 July 2021.

If you’d like to know more jump on the waitlist. You’ll be part of the inner circle and the first to know about my keen bean bonus*.

*A 45 minute 1:1 brand strategy session with me to use as any point during the 5 week program (valued at $300).

So you suspect your brand needs a bit or a lot of tlc? But doing anything about it just seems too daunting and overwhelming.

The thought of a rebrand can be exciting, full of possibility and new beginnings. An opportunity to right past wrongs!

But…

What if it’s a flop and you should have just stayed where you were? What if you waste tonnes of money for nothing? How will you find the time to manage it with everything that’s already on your to do list?

You’re worried it won’t deliver results. You’ve never been happy with the brand you ended up with first time around, and what if you go through all that and end up in the same if not a worse spot?

You’re reluctant to invest. A rebrand costs money.

You’re worried you won’t find the right designer.

You’re concerned it won’t be exactly what you want, that your vision won’t be realised.

So many worries, but don’t worry. Small consolation. You’re not alone!

But here’s the real question to ask yourself…

What if you don’t do it?

 

If your brand is the thing holding you back in your business, even sabotaging your chances of real success, and you do nothing, nothing will change. Right?

I can’t thank you enough for everything you’ve done for me this year. Connecting with you was definitely the best decision I made for my business and I’m so excited about where things might go next year. Having been so resistant to changing my website, I’m thrilled with how it looks and everything just feels much more consistent with me, who I am and how I work.

– Dr Jo Hely

Insight Medical Careers

Becky brilliantly understood our business and market positioning to establish our brand story and guidelines. I am so excited to have a strong, strategic brand foundation for the first time from which to grow the business and our market presence.

– Sarah Parkinson

Diverse

The rebrand exercise we invested in with Becky Hughes is without a doubt paying off and it’s a key ingredient to our business surviving and continuing to pull in ideal clients in the otherwise challenging time of Covid19. We went through the whole journey, from Brand Story, designing a new logo, new website, brochures and business cards.

Becky did not just design us a new look. The preparation and journey she took us through in the initial stages of the project opened our eyes to the narrative we needed to use in order to speak to our target market. Since Becky’s work on our business, we are confident when we communicate with a potential client and have a brand that is unique to the industry we operate in. We have been approached by several high profile affiliates and have no doubt that has been influenced strongly by our new more connected brand presence.

– Zahirah Ismail

Home of Visas

We had been tweaking our website and got to the stage that we just wanted to take our site down, insert White Space! Becky understood our business concept, she really got to know us and our business. Her advice and creativity ensured the whole process of re-branding was an easy transition. Now we have a website that we are proud to show off. Working with Becky has been by far the best investment we have made for our business.

– Lindy Buchanan

Unique Management

I’ve known about Becky’s work for years, and so was thrilled to get the chance to work with her on my rebranding and brand story/brand voice. She was spot on with all her words and ideas and I just love the brand name, concepts and story she created for me.

I can highly recommend her for your branding, brand voice and website design and implementation. She is organised AND creative.

– Eliza Ludwig

The Flow Society

Why do so many rebrand projects wobble or go completely awol?

> No clarity of what they want to achieve and why

> Not prepared to make intuitive, insightful decisions

> No clear brief, scope or expectations

> The process is messy and overwhelming

> Too many design opinions result in confusion and indecision

> Budget blows out

> Don’t know how to manage a designer or give effective feedback

> Don’t engage the right people with the right skills at the right time!

> Don’t have the information needed for a seamless project

> Left stuck and confused about how to implement or leverage the rebrand

> Don’t get all the business assets to thrive

But wait one… What if you could pirouette into your rebrand with complete confidence?

 

Manage the flow knowing you will get a result you love, the ROI you deserve and move the dial in your business?

My lovely, it’s time!

Because if your brand isn’t up to scratch, you’re doing yourself, your business and your bank balance a disservice.

A crystal clear, magnetic brand is the foundation of everything else.

You can learn how to launch or how to write a ‘killer’ sales page. You can build your own website in an hour (apparently?), you can get the steps to build your email list and the failsafe Facebook ads formula!

But, without a bloody brilliant, boundless brand, I hate to say, you’re not giving any of these things the best chance of success.

So no more cart before the horse. Let’s get your brand sorted and everything else will follow.

Where to from here…?

Your rebrand can go one of 2 ways… It can be a roaring success or a big fat flop.

What makes the difference? What’s the one thing that will give your rebrand the edge.

Is it amazing design? A fantastic launch? Maybe it’s the copy? Is it the logo perhaps? Or the shiny new website?

Yes and no.

All these things will make a huge difference.

But… only if you put the right framework in place from the very start.

A rebrand falls over for lots of reasons but it all ultimately comes back to one of 5 key fundamentals.

The five pillars of my EPICC Ethos for a smooth and successful rebrand…

Expectations

Ensure everything is aligned to what you want to achieve

Process

A roadmap with clear steps, budgets and outcomes

Insight

Relevant, robust, actionable strategic clarity

Chemistry

Good vibes all round with the right attitude and an aligned team

Creativity

What is affectionately known as the wow factor when it all comes together!

Here’s what you’ll have by the end of the program…

> A transformational brand strategy that is unique to your brand

> A professional creative brief that covers all bases and leaves nothing up to chance

> Clarity on the people and skills you’ll need to support you and when

> An unshakeable understanding of why you’re doing this, what you want to achieve and what success will look like

> A crystal clear project plan including your budget, steps and timeline so there are no nasty surprises along the way

> Ready to make decisions and manage the people and process with a confident, decisive mindset

> The skills to confidently and professionally define, brief, manage and get the right outcome in any outsourced project in the future

The secret sauce that’s (not so) hidden inside this program…

This isn’t a course that just gives you the steps and then leaves you to fill in the blanks. Showing you what you need to do but without the strategic thinking to give you the depth and sustainability to succeed.

In Ready & Raring to Rebrand, we’ll tackle the ‘doing’ and the ‘thinking’.

So often business founders overlook the strategic thinking. But when this foundational piece of the puzzle is missing, informed decision-making, efficiencies and action get overshadowed by procrasta-creating, overwhelm and feeling stuck.

You agonise over which logo to choose, what colour palette to use, how to give creative feedback and work effectively with a graphic designer. You’re stuck on what messages will engage your Instagram followers, how to structure your offer or what to include in your website copy!

Before you know it, you’ve invested a lot of time, and many more dollars than you would have liked, but failed to create a brand that is clear, compelling and converts.

You can pay $1000s to develop a solid brand strategy. To work with me one on one on your brand strategy is $2500 and only available as part of a full rebrand project.

In this program we’ll be doing just that without the price-tag. Together, we’ll work through The Brand Edit, my simple framework for developing a clear, relevant and actionable brand strategy.

This is for you if…

> You’re ready to grow and scale but suspect your brand is holding you back

> You’re ashamed of your brand and feel embarrassed at the thought of anyone seeing your website or socials

> You’re struggling to find your voice and talk about your brand in a way that feels comfortable and intuitive AND magnetises your perfect people

> You feel overwhelmed at the thought of tackling a rebrand but you know it’s what’s needed

> You want to feel in control of the rebrand process, deliverables and budget so you get exactly what you want

> You’ve been here before and this time you want a brand that delivers all of the answers

> You want to create a brand that you feel proud of and empowers you to own your direction

> You want to create a brand with strategic depth that will connect with your perfect people and clearly communicate your value

 

What’s on the inside…?

This is all about giving you confidence and clarity to start your rebrand, manage it like a pro and come out the other end feeling great about the result. Across 5 weeks we will work through 4 modules that bring together the five EPICC fundamentals for a smooth and successful rebrand.

Video Content

Across the 5 weeks you will gain access to video content for each of the 4 modules that will step you through the theory and practical application of the content.

Workbooks

The modules will be accompanied by simple, intuitive step-by step guides to work through so you can apply the learnings to your own rebrand

Document Templates

You will get working templates in Word and Powerpoint, including my Winning Brand Brief template so you can jump straight into doing

Live Q&A

I want you to get the results you deserve. To support each module, we will have a weekly live 60 minute Q&A so you can ask questions and share

Your investment in rocking your rebrand

$697 + GST for 3 months access

The real value…

5 in person sessions with me ($1500) + The Brand Edit Strategy framework ($2500) + 3 Month Course Access ($1200) + My Winning Creative Brief Template ($75) + a smooth rebrand & transformational brand (priceless) = $5275 + GST (and then some!)

Plus an epic bonus for the first 3 keen beans who enrol when doors open on 19 July.

Ready and raring to rebrand in 5 weeks

Week One Headspace

By the end of Week 1 you will:

Have complete clarity of your goals and what you want to achieve from your rebrand

Feel better prepared and in the right headspace to tackle your rebrand confidently and decisively

Be clear on what success looks like and what outputs you want from your rebrand

Ambitions, Attitude and Audit

Business is all about your mindset right? And your rebrand is no different.

In the first week we’ll get all our ducks in a row. Make sure you’re clear on why you want to do this, what needs to happen to get you there and importantly tackle any sneaky mindset blocks that might try and sabotage you going in all guns blazing.

Week Two The Brand Edit

By the end of Week 2 you will:

Be really clear on what motivates your audience both emotionally and practically

Feel fluent in your brand messages, and know how and when to use them

Have confidence in your tone of voice and what language to use to create a unique narrative

Be clear on your space in your marketing and how to articulate your uniqueness

 

Value, Vibe and Voice

Brand strategy is simple. It’s us, the overthinkers, that make it complicated. This week we’ll sort the wheat from the chaff and get clarity on the strategic direction for your brand. Because your brand strategy is the engine that will drive this thing. It will either have your rebrand purring like a Porsche 911 or make chitty chitty bang bang look like the next big thing in luxury cars!

This week will leave you with a sizzling strategy for your brand.

Week Three Space to Think

By the end of Week 3 you will:

Feel comfortable with where you’re at with your strategic direction and decisions

Have had time to reflect and do the work you want to do to really nail it – this is not about rushing things!

 

Reflect, Regroup and Review

This program is about you and I’m not about rushing you through it and cramming each week with information. We’ve covered a lot at this point and it’s the pivotal stuff, so this week gives you space to continue working on your brand strategy. Take time to reflect and sleep on it to ensure you’re completely happy with the strategy you craft.

Week Four Planning to Win

By the end of week 4 you will:

Have a solid project plan, clarity on the steps and any project codependencies and a realistic expectation of timelines

Create a detailed budget so there are no nasty surprises along the way 

Be absolutely clear on the people/skills you will need to complete your project and where to find them

Priorities, Process and People

Rubber and road time. Sorry for all the car analogies, I honestly have little to no interest in cars, but they just keep coming up! Anyway, in week 4 we’ll get down to brass tacks to map out the process, create a list of deliverables, a realistic timeline and a budget. We’ll paint a picture of who you’ll need to engage and when.

This week will leave you feeling empowered and clear when it comes to the details and the steps.

Week Five Creative Chemistry

By the end of week 5 you will:

Have a detailed creative brief for your designer the will ensure there are is no confusion or misunderstanding

Be prepared to give feedback with frameworks and templates to help you communicate effectively with your design team

Tips and strategies for keeping things on track and managing tricky conversations without derailing everything!

Briefing, Giving Feedback and Being Decisive

You’ve got this! Now you’ve got the thinking and the planning sorted, it’s time for some doing. This week we will write your creative brief for your rebrand, set you up with unshakeable project management skills, strategies for giving feedback to get the best results and some tips for managing some of the stickier conversations.

This week will leave you with all of the tools you need to manage the creative process so you stay on the bright-side of your rebrand.

Ready and raring to rebrand in 5 weeks

Week One 
Headspace

Ambitions, Attitude and Audit - read more...

Business is all about your mindset right? And your rebrand is no different.

In the first week we’ll get all our ducks in a row. Make sure you’re clear on why you want to do this, what needs to happen to get you there and importantly tackle any sneaky mindset blocks that might try and sabotage you going in all guns blazing.

By the end of Week 1 you will:

Have complete clarity of your goals and what you want to achieve from your rebrand

Feel better prepared and in the right headspace to tackle your rebrand confidently and decisively

Be clear on what success looks like and what outputs you want from your rebrand

Week Two
The Brand Edit

Value, Vibe and Voice - read more...

Brand strategy is simple. It’s us, the overthinkers, that make it complicated. This week we’ll sort the wheat from the chaff and get clarity on the strategic direction for your brand. Because your brand strategy is the engine that will drive this thing. It will either have your rebrand purring like a Porsche 911 or make chitty chitty bang bang look like the next big thing in luxury cars!

This week will leave you with a sizzling strategy for your brand.

By the end of Week 2 you will:

Be really clear on what motivates your audience both emotionally and practically

Feel fluent in your brand messages, and know how and when to use them

Have confidence in your tone of voice and what language to use to create a unique narrative

Be clear on your space in your marketing and how to articulate your uniqueness

Week Three
Space To Think

Reflect, regroup and Review - read more...

This program is about you and I’m not about rushing you through it and cramming each week with information. We’ve covered a lot at this point and it’s the pivotal stuff, so this week gives you space to continue working on your brand strategy. Take time to reflect and sleep on it to ensure you’re completely happy with the strategy you craft.

By the end of Week 3 you will:

Feel comfortable with where you’re at with your strategic direction and decisions

Have had time to reflect and do the work you want to do to really nail it – this is not about rushing things!

Week Four
Planning to Win

Priorities, Process and People - read more...

Rubber and road time. Sorry for all the car analogies, I honestly have little to no interest in cars, but they just keep coming up! Anyway, in week 4 we’ll get down to brass tacks to map out the process, create a list of deliverables, a realistic timeline and a budget. We’ll paint a picture of who you’ll need to engage and when.

This week will leave you feeling empowered and clear when it comes to the details and the steps.

By the end of week 4 you will:

Have a solid project plan, clarity on the steps and any project codependencies and a realistic expectation of timelines

Create a detailed budget so there are no nasty surprises along the way 

Be absolutely clear on the people/skills you will need to complete your project and where to find them

Week Five
Creative Chemistry

Briefing, Giving Feedback and Being Decisive - read more...

You’ve got this! Now you’ve got the thinking and the planning sorted, it’s time for some doing. This week we will write your creative brief for your rebrand, set you up with unshakeable project management skills, strategies for giving feedback to get the best results and some tips for managing some of the stickier conversations.

This week will leave you with all of the tools you need to manage the creative process so you stay on the bright-side of your rebrand.

By the end of week 5 you will:

Have a detailed creative brief for your designer the will ensure there are is no confusion or misunderstanding

Be prepared to give feedback with frameworks and templates to help you communicate effectively with your design team

Tips and strategies for keeping things on track and managing tricky conversations without derailing everything!

Who am I…?

I’m Bec Hughes, and I’m a Brand Strategist, Creator and Mentor.

Now, the thing about me is I love seeing businesses come out at the other end of a rebrand and we both know that something huge has now shifted!

I’ve worked in the creative industry for over 2 decades (yikes, I’m old!!) and have created the strategy, managed the process and delivered the creative product for literally hundreds of rebrands. From blue chip corporates to solopreneurs, from Europe to Asia and Australia, there have been more than a few! In that time, I‘ve learned a lot about what makes or breaks a rebrand. I’ve seen every mistake, every roadblock and every failed outcome. And now it’s time to pull all that knowledge together and package it up so you can benefit from what I’ve learned and experienced.

I guess I have a rare combination of skills, strategy, design and project management. I’ve done all 3 in agencies nig and small and any major brand creation project needs all three.

Are you looking at me? You should be, because when it comes to brand, particularly the business of rebranding, I’m your person!

Who am I…?

I’m Bec Hughes, and I’m a Brand Strategist, Creator and Mentor. 

Now, the thing about me is I love seeing businesses come out at the other end of a rebrand and we both know that something huge has now shifted!

I’ve worked in the creative industry for over 2 decades (yikes, I’m old!!) and have created the strategy, managed the process and delivered the creative product for literally hundreds of rebrands. From blue chip corporates to solopreneurs, from Europe to Asia and Australia, there have been more than a few! In that time, I‘ve learned a lot about what makes or breaks a rebrand. I’ve seen every mistake, every roadblock and every failed outcome. And now it’s time to pull all that knowledge together and package it up so you can benefit from what I’ve learned and experienced.

I guess I have a rare combination of skills, strategy, design and project management. I’ve done all 3 in agencies nig and small and any major brand creation project needs all three.

Are you looking at me? You should be, because when it comes to brand, particularly the business of rebranding, I’m your person!

Since my rebrand I have had so much positive feedback for my website and I’m so confident about my message and my design direction. However, the most significant impact has been the instantaneous uplift in the value of each customer order – it has literally tripled. I have absolute certainly that this is because my newly defined and expressed brand, thanks to Becky Hughes, is now attracting our perfect prospect!

– Kate Berry

Just Gorgeous Things

Becky blew us away with the work she did for our rebrand. Her ability to bring to life what was in our heads and hearts and make it so impactful was mind blowing. Alongside this her execution in creating and delivering assets, managing timelines and directing our team went beyond our expectations. She is seriously one of the most impressive people we’ve worked with! She truly got us and this project like no one else.

– Anna Jonak

The Elevatory

Your investment in rocking your rebrand

$697 + GST for 3 months access

The real value…

5 in person sessions with me ($1500) + The Brand Edit Strategy framework ($2500) + 3 Month Course Access ($1200) + My Winning Creative Brief Template ($75) + a smooth rebrand & transformational brand (priceless) = $5275 + GST (and then some!)

Plus an epic bonus for the first 3 keen beans who enrol when doors open on 19 July.

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