STANDING OUT IN A CROWDED INDUSTRY

How do you go about standing out in a crowded industry? That’s probably one of the most crucial questions for any business owner.

Surprisingly the answer is not post more on social media.

In this episode of The C Word Podcast I’ll explore 4 key learnings designers can take from brands that stand-out across different industries to apply to our own creative business:

1. Innovation… the magic in your unique method.

2. Desirability… use your brand style to ensure people believe you can help them achieve the self image they desire. 

3. Relevance & Relatability… becoming the go to expert for your audience.

4. Cut-Through… cultivate your personal brand.

And don’t forget to subscribe or join my ‘in the know’ list to be the first to know when I share the follow up episode about being seen and heard. Because there’s no point in creating a stand-out brand if no one can see you doing it!