STANDING OUT IN A CROWDED INDUSTRY
Standing out in a crowded industry
How do you go about standing out in a crowded industry? That’s probably one of the most crucial questions for any business owner.
Surprisingly the answer is not post more on social media.
In this episode of The C Word Podcast I’ll explore 4 key learnings designers can take from brands that stand-out across different industries to apply to our own creative business:
1. Innovation… the magic in your unique method.
2. Desirability… use your brand style to ensure people believe you can help them achieve the self image they desire.
3. Relevance & Relatability… becoming the go to expert for your audience.
4. Cut-Through… cultivate your personal brand.
And don’t forget to subscribe or join my ‘in the know’ list to be the first to know when I share the follow up episode about being seen and heard. Because there’s no point in creating a stand-out brand if no one can see you doing it!
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Just visit my Mentoring with Me overview to get the low-down on what options are best suited to you.