Brand Strategy Masterclass hosted by Bec Hughes

FREE 90 MIN LIVE MASTERCLASS FOR BRAND DESIGNERS & STUDIOS

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FREE 90 MINUTE MASTERCLASS FOR BRAND DESIGNERS & STUDIOS

Oops, sorry! You missed this one. Join my email list to hear about more masterclasses in the future.

YOU’RE AN EXPERIENCED BRAND DESIGNER ASKING YOURSELF WHAT NEXT?

Brand design is what you’re known for. You’ve got a portfolio of clients under your belt and you’ve honed your craft. But lately the project cycle is feeling like a treadmill, and you want to BE and DO more.

Hand reaching out of a field of flowers with a caption Drowning in design is not a life goal

Getting off the tools feels like the answer but…

You don’t want to be come an Insta-fluencer or a business coach

Expanding your team doesn’t necessarily excite you

Even designer math can’t make a $27 digital product add up to a decent income

Corporate “design management” feels like where even the best designers go to die

THE VALUE OF DESIGN IS SHRINKING WITH AI, DIY DESIGN & DESIGN INDUSTRY CROWDING

Becoming a valued strategic thinker is how you grow without becoming a project factory or letting go of your craft

BE VALUED FOR WHAT YOU THINK, NOT JUST WHAT YOU DO

After this 90 minute masterclass, you’ll know exactly what steps to take to get off the tools and step into your brand strategy era.

I’ll walk you through:

~ The 3 non-negotiables you need to master to get off the tools more and grow your brand strategy service

~ How to confidently sell brand strategy before you even get on the discovery call

~ The skills you need to deliver valuable, high-impact brand strategy

~ How to make brand strategy profitable and streamlined in your business and grow with fewer clients

~ The one thing brand designers miss that takes them from a design doer to a strategic partner

This is for you if

You’re an experienced brand designer or studio owner ready to expand beyond the design work and become known for your strategic thinking.

You see the business of design is becoming more challenging and you want to get ahead of AI and design DIY without sacrificing your creative integrity.

You have a portfolio of clients and you’re valued for your creative skill, but you don’t want to becoming a project factory in order to grow.

You know brand strategy is an opportunity. Maybe you’re dabbling in it, but you’re not sure how to leverage it fully or charge enough.

Hosted by Bec Hughes

Brand Strategy Educator and Mentor for Graphic Designers

I’ve spent more than 20 years in the brand and design industry. I’ve worked in the UK, Europe, Asia and Australia on some of the biggest name brands… Unilever, Nestlé, PepsiCo, Woolworths, Tesco, to name a few.

And now… I’m unwankifying brand strategy one 50 page yawn-inducing strategy deck at a time.

Bye bye to the exclusive clubs and self-important cliques. I’m all about simplifying the process and profession of brand strategy.

I created The Brand Method program so we can finally let go of all the buzzwords and ‘must includes’. This brings brand strategy back to its original purpose: creating simple, strategic solutions your clients understand.

Questions?

How does the session work exactly?

This is a live, 90-minute masterclass (not a recording) where I walk you through the roadmap I teach experienced brand designers so they can progress from creative to a consultant. I’ll share the 3 ingredients you need to master and step through 3 strategies you can put in place immediately to start your journey to get off the design tools more. You get direct access to me for Q&A live in the session.

Is there a replay if I can't make it live?

Yes, everyone who registers gets the replay. Although I always find people get so much from the session if their schedule allows them to be there live. I’ve also got a bonus gift which is only available if you attend live and stay to the end — so it’s worth showing up if you can.

Who is it for?

This is for brand designers who already have experience delivering brand identity solutions for clients, and have a strong creative offer. You might be a solo designer, run your own agency, or be part of a studio. This isn’t about time served, but it is about experience gained as a brand designer. It won’t suit someone who hasn’t worked on any real brand identity projects yet.

How much does it cost?

It’s completely FREE.

I'm not a brand designer, can I attend the session?

Absolutely you can. Anyone in the creative services industry – marketing, social media management, content creation, web design, copy writing for example – working with clients to grow their brands will benefit from expanding their brand strategy skills. It’s a really effective way to get away from the project churn, future-proof your skill set, offer more value to your clients, and get paid for more than your hourly outputs.

What if I don't want to get off the tools?

That’s also fine. It just means this isn’t the right session for you. Although I will say, this isn’t about giving up your design craft completely. It’s about expanding your skill-set and what you get paid to do. If you’re worried about future-proofing your business, and you feel uncertain about what’s next in a world of AI and DIY design, you will get value from this session too.

Will you be selling something in the masterclass?

Great question! I’m glad you asked. There’s no hidden agenda. At the end, I spend about five minutes showing you what it looks like to work further with me for anyone who wants to know more. There’s no hard sell or pressure to buy anything, you can walk away after 90 minutes and get to work with what I share without signing up for anything.

What if I’m not cut out for brand strategy?

Well this is the session to find out. If you come along and what I share doesn’t excite you, then you didn’t lose anything apart from a small amount of your time. And I’m pretty sure you’ll still walk away with some ideas to grow your creative business. And if you love it, then it will be 90 minutes well spent and the start of a new chapter for you. What I often find is that creatives are doing some from of brand strategy but they don’t value or charge for it. Their next step is to give it a more robust structure and make it visible. Either way, come with an open mind and see where it leads you.

Ready to upgrade your brand strategy?

There’s no time to waste.

Join the The Brand Method… and make brand strategy the yin to your design yang in 6 weeks with the simple steps, framework and tools to confidently deliver head-turning brand strategy solutions.

VISIT THE BRAND METHOD