Creative Value Incubator Logo

Create a graphic design business that’s beautiful inside & out

The design business course that teaches you the approach, actions and attitude to build a valuable and valued business with your sanity and creative mojo in tact.

Brand Strategy for Designers The Brand Method


Investment       |      Modules      |      Who’s it For      |      Inclusions

Creative Value Incubator is the business course for designers that combines the best of online learning and group mentoring to get results…


the doors are always open because it’s about the right time for you NOT time’s running out!



Content specific to designers so you get everything you need and nothing you don’t



Templates, guides and frameworks so you can put your learnings into practice



A thoughtfully structured framework to ensure you’re supported to follow through



8 design business specific modules so you can expand your skills and confidence 



Monthly content creation working bees to support you to build your profile



Advice, support, connection and insight from fellow creatives

Welcome to the hands-on, mentoring space dedicated to supporting brand, graphic & web designers to grow and thrive.

Over 6 months together, you’ll have access to 8 dedicated learning modules plus ongoing accountability and mentoring. You will craft and embed the fundamentals for creative business value and success using the core principles I’ve learned and applied during my 20+ years in the industry.

Let’s imagine for a second…

You’re working with clients who love and value your work

You’re making good money rather than working all the hours and wondering where it all went

You’re not reliant on creative studios who want creativity on tap and give you the dud briefs

You manage your time rather than projects, revisions and your inbox dictating to you!

You feel confident quoting for projects and communicating your value

Client service feels organised and easy not like a creativity drain

You feel in charge of the creative process, not that the client is leading and directing you

Not quite how things are shaping up?

Here’s the thing

Creative is a talent you have, business is a skill you can learn

I’m not here to teach you to be creative. We’re always learning, but I’m assuming that’s something you are all over.

Going out on your own as a creative can be daunting. But it’s also an amazing prospect… freedom to manage your own time, pick your clients and honour your creativity. But business brings its own unique challenges beyond the creative. 

Many creatives get by just fine, but business isn’t quite how you’d hoped or imagined.  Maybe you’re not sure if you’d doing it the best way and would love guidance from someone with ‘real-life’ expertise and a fresh perspective.

After all, no one’s teaching you how to price your work, manage difficult clients, run a studio or pay yourself properly in Design School – or was I off that day? But it doesn’t have to be just OK.

There are plenty of courses out there to build your email list, nail your socials or DIY your website, but it’s all tactics. Those things might give you a short term win. But they won’t help when you’re working all the hours, managing stroppy clients, have nothing to show for your efforts and feel no one values your creativity like you do.

The Creative Value Incubator is about support and inspiration for business. It’s a foundational journey for creatives at all levels to get the 4 elements of a design business running at their very best:
You, Your Clients, Your Creativity and Your Cashflow

Brand Coaching Program

We’re in this together

The Creative Value Incubator is for brand, graphic and web designers who want to go from surviving to thriving and freelancers reliant on creative studios ready to go it alone.

This program will give you resources, insights and strategies to develop a brilliant business-side to match your clever creative-side.

You’ll embark on an intensive and inspiring mentoring journey with me, Bec Hughes. I’m a brand strategy, design, and business development leader who went from agency-land to running my own successful brand and design consultancy.

Over our 6 months together, we’ll step through an 8 step framework and mentoring program that combines the best of live coaching & mentoring, group cheerleading and online learning.

I want you to succeed. Feel valued. Be in control of your time, work and money. Know this business-thing was a good idea after all, and you wouldn’t want to be doing anything else but your own thing.

You can be the creative & business whizz you’ve been dreaming about. To do that you need to invest in yourself.

This is where you’ll find structured, practical, actionable insight and inspiration for your creative business from someone who’s been there… right there in your shoes.

The Program

~ 8 module program paced over your first 8 weeks so you can work through methodically in your own time

~ Structured, focused content specific to business growth in the brand-led creative industry

~ Downloadable resources and workbooks, plus step-by-step videos to support each of the content modules

~ Access-all-areas to templates and working documents from my own business so you can quickly adapt and implement tried and tested systems

~ 6 months enrolment including all new content updates

The Mentoring

~ Closed Facebook group so you can connect and share your thoughts and questions with like-minded creatives

~ Ongoing to support from me via the private group to answer questions and help you apply the content to ensure you get the most from it

~ Aspiration to Action live bi-annual planning workshop to give you the structure and planning framework to keep progressing towards your goals

The Accountability

Monthly accountability and coaching sessions to keep you focused, on-track and building momentum

~ Monthly content working bee to come together for a co-working hour to work on content and marketing planning for the coming month

Business Coach for Creatives

The modules inside the 8 step framework 


Module One / Set Your Intentions

In this first Focus Area we’ll take a moment to breathe with a wide angle, helicopter view of your business. This will help you understand what really needs focus and to set intentions that reflect what you want.

>> Pinpoint key areas for growth using the Creative Business Growth Audit

>> Clarify your personal and business priorities

>> Create an aligned vision and goal setting

>> Build a simple plan of action using my ‘rule-of-one’ framework


Module Two / Self

In Focus Area 2 we’re going to set you up with the foundations for a strong self-belief and mindset to take your business forward. So much of business success is actually what you think and believe.

>> Understanding and taking control of some of the most common mindset challenges for creatives

>> Tackling thought gremlins such as comparisonitis and imposter syndrome

>> Developing your magnetic personal brand so you can confidently connect with your perfect people


Module Three / Sustainability

In Focus Area 3 we focus on building a business that you love and stay in love with.

>> Balancing your creative and business time, and preventing creative burn-out

>> Setting and sticking to your non-negotiables and boundaries

>> Cultivating your belief in your creative work and creating the perfect environment for creative space and flow

>> Developing powerful productivity practices so you feel in flow not like you’re floundering!


Module Four / Strategy

In Focus Area 4 we’ll focus on the strategic spring board for your creative business, this is all about Business and Brand Strategy.

>> Get laser focused on your business vision

>> Set intentional financial goals​

>> Define who you’re for and your niche so you 100% play to your strengths

>> Build strong strategic brand foundations with my Brand Value framework

>> Give shape to your message and tone of voice so you communicate with clarity

>> Check in on your visual brand to ensure it supports your strategic ambitions


Module Five / Solutions

In Focus Area 5 we get into one of the areas I’m most passionate about, and that’s elevating your value as a creative in business. We will develop your unique creative approach and give you the tools to package and share that in a way that raises your confidence, conviction and perception as a high value creative.

>> Align your services and pricing with your financial goals

>> Define and package your service offer

>> Work on your consultant mindset so you develop conviction and confidence as a creative leader

>> Price your creative solutions for profit

>> Create a key asset to communicate your value with absolute clarity


Module Six / Studio

In Focus Area 6 we’ll set you up with the processes and systems so your studio runs like a well-oiled machine. A seamless studio is the fuel for every other part of your creative business. It will keep you sane, make space for you to create your best work, give your clients a great experience and ensure you manage your money well.

>> Maximising your creative time and adopting effective productivity practices

>> Transparent processes and clarity to control scope and manage your profit

>> Seamless workflow and project management tools

>> Best practice tools and systems to manage your financials


Module Seven / Service

Clients are often won on creativity, but they stay and recommend you based on service and experience. In Focus Area 7 you’ll learn how to become a client service gun so you can fill the role of trusted advisor and learn to lead the client rather than them leading you.

>> Client management principles 101

>> Managing difficult client conversations and getting the best project outcomes

>> Create a memorable client experience

>> Put in place the tools and systems for an effective, transformative and profitable creative process


Module Eight / Scale

In Focus Area 8 you will start to build growth momentum in your business with the tools and action plan to raise your profile and create strong connections with the right people. This is where you will step up as a creative leader and be seen for the value creator you are.

>> Develop an aligned marketing plan and create your marketing calendar

>> Essential marketing tools to elevate and expand your impact

>> Build a lead generation funnel to create a steady flow of pre-qualified clients

>> The 9 R’s for building momentum in your creative business

>> Diversify with new revenue streams to expand your impact and income

Is this right for you?

The Creative Value incubator is for graphic, brand and web designers who want to get serious about growing their business with integrity and intention…

But reality looks like:

 You’re caught up doing the client work and never get the opportunity to invest or work on your business

 Your clients are leading you and don’t value your creative work

 You always over-invest and don’t get paid for it, meaning profit is just pie-in-the-sky

 You’re starting to lose your creative mojo because of the daily grind

 You’re over #freelancerlife and want to take charge of your own time, money and work

 It feels like other designers in your industry have their sh*t together but you don’t

 You’re starting to wonder if it would just be better to get a full-time job than go it alone

 You never charge enough and end up feeling ripped off at the end of a project

 Clients are being demanding and unreasonable and you’re tired of the juggle

 Your inbox is overflowing with unread emails and invoices aren’t up to date because you’re not on top of the admin

If you’re ready to do the work, open up to new ideas, commit to a close working partnership with me, challenge yourself and become a strong creative leader… the Creative Value Incubator is right for you.


There’s no quick action bonus or time sensitive intake deadline.

It’s so much better for you to embark on this journey when you’re ready, rather than in response to some imaginary sense of urgency!

So you can join me at any time.

Payment Option One

You can pay in full and save with a one-time payment of AU$1500 inc GST
(save $90)

Payment Option Two

Spread your investment over 6 monthly payments of AU$265 inc GST
(total investment is AU$1590)

Bec Hughes | Mentor to Designers and Creatives

Get on the receiving end of 'The Brand Brief'. A monthly muse on what has inspired and interested me in the world of brand and design along with bit-sized doses of insight and inspo for your creative business - Join Us

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Email becky@bechughes.com