10 Lead Magnet Ideas for Graphic Designers

Idea 1: How Do You Know if it’s Time to Rebrand?

Problem

“I don’t think my brand is working for me anymore, but I’m not sure if I need to rebrand?”

Purpose

Position yourself a brand expert and become the go-to choice for someone who decides to rebrand.

Content

Focus on the key indicators that a brand has run its course. For example, it no longer aligns to the target market, doesn’t feel professional, doesn’t reflect the direction the brand is heading or the product/services.

Action Point

~ Checklist to benchmark their brand against each of the rebrand indicators

Idea 2: Discover and Amplify Your Brand Personality to Attract Your Ideal Client

Problem

“I’ve heard about the importance of brand personality but don’t feel clear on mine or know if it’s strong enough!”

Purpose

Encourage them to invest in a personality-led brand

Content

Explain the purpose and definition of a brand personality. Provide examples of personality traits and how to express your brand personality through your brand. Include examples of well-known brands and describe their personalities.

Action Points

~ Personality trait exercise to help the user identify what feels aligned to them.

~ Audit template to check they’re maximising their brand personality

Idea 3: Creating a Meaningful Ideal Client Portrait that Perfectly Connects

Problem

“I don’t know enough about my target audience in order to create messaging, content and marketing that really connects with them!”

Purpose

Position yourself as an expert and someone who can help them get more clarity on how to create a targeted brand and design assets.

Content

Share the process and considerations for building out ideal client personas. Discuss how that information informs brand building and marketing, and how to incorporate your ideal client portrait in your brand visuals and messaging.

Action Point

A list of elements supported by key questions to build out an ideal client portrait. A template for crafting that portrait.

Idea 4: Managing the Rebrand Process for Maximum ROI

Problem

“I don’t want to go through an expensive rebrand process and not see bang for my buck!”

Purpose

Build trust in your expertise and results for people who are thinking about rebranding.

Content

An overview of the rebrand process, common pitfalls and how they might be avoided. Cover things like choosing the right designer, briefing a designer, what to expect from the process, how to manage the timeline, budget blowouts and feedback.

Action Point

~ Template for a rebrand brief

~ Check list on how to prepare for an efficient process

Idea 5: Strategies to Get High Impact Results Working with a Designer

Problem

“I’ve worked with designers before and never seemed to get exactly what I wanted.”

Purpose

Provide confidence working with a designer and demonstrate that you are the right person to deliver the results they want.

Content

Explain the key factors that go into a comprehensive design brief, share factors to consider when choosing a designer, provide advice on how to give constructive feedback.

Action Point

~ Watertight design brief template

~ Checklist or considerations for choosing the right graphic designer

Idea 6: Brand Mistakes that will Impact Your Business Growth

Problem

I’m worried I’m not putting my best foot forward when it comes to my brand to help grow my business.”

Purpose

Highlight areas of weakness and opportunities for improvement for their brand

Content

List and expand on common mistakes people make with their brand and provide tips on how to fix or avoid them.

Action Point

~ Audit style questions to benchmark their brand against the typical mistakes

Idea 7: Your Brand is not a Set and Forget: How to be a Brand Guardian and Protect Your Brand Value

Problem

“I haven’t really paid any attention to my brand, and I suspect I’ve neglected it a bit to the point where it needs some love.”

Purpose

Position yourself as a brand expert and a go-to when it comes to strengthening the value of a brand.

Content

Define what a brand guardian is and why it’s important to protect brand equity for the long term. Discuss areas that business owners typically neglect their brand: consistency, customer experience, website maintenance and function, clear messaging, go-to marketing tools

Action Point

~ Brand guardianship health check template

Idea 8: Is Everything Feeling very Same-Same? How to Stand Out in a Crowded Market

Problem

“I feel like I’m drowning in an industry full of other businesses just like mine and I don’t know what to do or say to stand out.”

Purpose

Inspire them to invest in a unique brand with cut-through.

Content

Discuss how brand strategy and/or branding can make you distinctive. Define all the components of a ‘total’ brand and why they are opportunities to set yourself apart: visuals, voice, brand experience, positioning, personality, purpose etc. Include the personal brand opportunity and the importance of human connection.

Action Point

~ Brand cut-through audit questions

~ Framework to brainstorm points of difference

Idea 9: The Ultimate Rebrand Checklist

Problem

“I know I need to rebrand but the prospect is daunting, I have no idea where to start and I want to do this once and well.”

Purpose

Build trust in your process and knowledge for people who are thinking about rebranding.

Content

A list of all the things someone needs when they’re rebranding. From being clear on the purpose and the brief, through to the service providers they need to engage, the deliverables they should get and what will need updating in their business.

Action Point

~ Check list to tick off

~ Notes section

Idea 10: Memorable and Magnetic: How to Ensure Your Brand Stays Consistent

Problem

“Consistency comes up so much when people talk about branding but how do you actually make sure you’re doing it right!?”

Purpose

Highlight that they may need to work with a graphic designer to get everything they need to be confidently consistent.

Content

This handy document covers the key visual and verbal elements of a brand. It highlights areas user might need the help of a designer to define brand elements before they can be consistent. It also shares tips and watchouts to ensure these elements are used consistently.

Action Point

~ Checklist of what elements you need to stay consistent

~ Consistency audit framework

If you’d like more guidance on how to put your lead magnet together, listen to Episode 59 of The C Word Podcast, ‘Lifting the Veil on the Perfect Lead Magnet’.